Welcome to Brazen Careerist!

About Me

I'm a proactive, results-driven MBA with 10 years of marketing experience and a proven ability to conceive, develop, and promote new products and programs that increase sales, optimize market leadership, and strengthen brand equity.

Work History

• Self-employed
• Brand/Product Consultant
• Febuary 2009 to Present

• Responsible for new product development and overall brand strategy for a variety of consumer clients.

   Conceptualized and planned 2011 home and travel safety line for Dorel Juvenile Group/Safety 1st (babyproofing)
   Developed product and channel strategies for Commonsoles.com (e-tailer of eco-friendly shoes)
   Building brand strategy and grassroots product awareness campaigns for Cormier’s Gold (gourmet food)
   Social Media “Twitter Czar” for Product Camp Boston

• Bose
• Assoc. Product Manager
• June 2008 to Febuary 2009

• Responsible for driving the vision for new premium consumer electronics from initial concept through global launch:

   Defined 5 new products within digital music systems and home theater categories, and developed their supporting business cases including sales forecasts and global launch strategies (avg. first year expected revenue >$90M per product).
   Presented concepts to senior management advisory board, marketing peer review board and sales leadership.
   Drove concepts through the multi-step, cross-functional product design approval process using influencing skills, customer interviews and industry research.

• Hasbro
• Global Brand Marketing MBA Summer Associate
• June 2007 to September 2007

• Responsible for market analysis (sizing, trends/drivers analyses, customer needs) and product development strategy for fast-paced toy manufacturer with a combined revenue of $4B:

   Planned the SKU distribution strategy for retail exclusives throughout Europe (Tesco, Carrefour, Metro, etc.)
   Managed the development and global launch of the Indiana Jones product line (~35 SKU)
   Led intern team in new product development project with expected first year revenues of $15M.

• geoVue
• Marketing and PR Manager
• March 2005 to October 2006

• Responsible for all strategic branding, marketing and communications for retail planning software company:

   Led all lead generation activities, including webinars, blogs, email and CRM marketing campaigns; receiving an average response of 20%+. Met with leaders from Dunkin’ Brands, Papa Murphy’s and other leading retailers.
   Served as liaison between end users, sales and software development team.
   Developed media strategy, leading to a 1500% increase in press coverage over the previous year, including a feature story in the Wall Street Journal.
   Managed geoVue presence at 7 national tradeshows.

Education

• Babson College FW Olin Graduate School of Business
• MBA, Marketing, Management
• 2006 - 2008

• President, Babson Culinary Society
  VP, Babson Association of Women MBAs
  Director of Marketing, Babson Forum on Entrepreneurship and Innovation

• Wesleyan University
• BA, College of Social Studies
• 1995 - 1999

• Class president
  VP, Alpha Delta Phi coed literary society
  Founder, Tunnel Visionaries Sketch Comedy