Welcome to Brazen Careerist!

About Me

I am a web-addicted marketing strategist and project manager who brings seven years of nonprofit communications experience to the table.

Work History

• The Pittsburgh Cultural Trust
• Marketing Technology Manager
• January 2011 to Present

• Lead and implement all aspects of the Trust's digital marketing strategy:
  - Email Marketing
  - Web design and content management
  - Social media integration
  - Mobile marketing
  - Marketing integration with the Tessitura patron database

• The Pittsburgh Cultural Trust
• Public Relations & Marketing Manager
• January 2009 to December 2010

• - Lead social media efforts for the Trust, including Facebook, Twitter, Flickr, YouTube and integration across media channels
  - Steward marketing interface with the Tessitura patron management database and ticketing system
  - Spearhead all aspects of advertising and promotion for a portfolio of 25+ theatrical tours annually, with budgets totaling more than $450,000
  - Lead marketing efforts for First Night Pittsburgh and Three Rivers Arts Festival events, including traditional and new media applications

• Three Rivers Arts Festival
• Manager of Communications & External Affairs
• Febuary 2008 to December 2008

• Led 100% of marketing efforts for the Festival until it was acquired by The Pittsburgh Cultural Trust. Made a $45,000 budget stretch to deliver $90,000 of value by negotiating media partnerships and sponsorships.

• Carnegie Science Center
• Marketing Communications Specialist
• Febuary 2006 to January 2008

• - Functioned as primary institutional copywriter for all print and electronic communications, meshing Carnegie Science Center’s mission with programmatic offerings for general audiences, museum members, teachers and funders.
  - Wrote and managed content for the institution’s two primary websites, totaling over 350 web pages.
  - Managed upgrade of the museum’s Access database, which maintained over 40,000 marketing contact records of past and potential customers, schools and other target audiences. Designed new database and developed processes for improving data acquisition and management.

• Carnegie Science Center
• Executive Assistant
• Febuary 2004 to January 2006

• • Directed production of 50 Years on Track: Pittsburgh’s Miniature Railroad & Village, a 30-minute DVD documentary. Duties included selecting production company, organizing shoot schedule, overseeing feel and direction of the project and final editorial decisions.
  - Authored funding proposals targeted to corporate, foundation, individual and government sources. Managed gift acknowledgment procedures.
  - Coordinated Board communications, including monthly newsletters, quarterly reports and presentations.

Education

• Denison University
• Bachelor of Arts, Dance, Political Science and French
• 1996 - 2000

• Phi Beta Kappa; 3.9 GPA