Welcome to Brazen Careerist!

About Me

A mixture of science and public relations, I lend my expertise to a wide range of health-care related clients producing work for Fortune 500 pharmaceutical companies, specialty biotechnology companies and health systems. Highly motivated and a creative thinker I have had the opportunity to work on strategic communications planning; employee and marketing communications, financial communications; consumer awareness campaigns; media and crisis management, social media campaigns and FDA milestones.

Flexible and versatile – able to maintain a sense of humor under pressure. Poised and competent with demonstrated ability to excel in deadline-driven environments. Excellent team-building skills.

Work History

• Makovsky & Co
• Account Executive
• October 2008 to Present

• Provide strategic counsel to clients ranging from small specialty biotech to large Fortune 500 pharmaceutical companies and hospital systems. Create press materials and execute media outreach, manage event coordination, conduct extensive research into emerging spaces, the evolving healthcare policy landscape and provide recommendations for client activity. Develop and analyze high-level science research papers in emerging landscapes and health policy. Liaise with clients and physician spokespeople and facilitate day-to-day program elements, including tracking and managing program budgets. Counsel clients on developing social media platforms and identities for internal and external clients.

• Ketchum
• Assistant Account Executive
• July 2008 to October 2008

• Monitor for new media opportunities for health care, technology and brand clients, provide recommendations for client activity and contribute to the implementation of key components for client programming, the creation of press materials, reports and internal status updates. Responsible for maintaining billing files, researching and pitching ideas to target media, overseeing and managing project elements; prioritizing a high volume of work. Regularly monitor the media landscape and keep the team and clients abreast to breaking industry news.

• Ketchum
• Account Associate
• July 2007 to June 2008

• Responsible for day-to-day agency efforts on behalf of the client including monitoring and reporting media coverage, preparing and implementing public relation program components for clients, including media contacts, special event coordination, writing pitch points, fact sheets and additional media materials, distributing press releases and program writing and research. Assist in the research/development of program components for current and new business opportunities. Maintain and update account files and manage client budget and vendor invoices. Assist in the preparation for and participate in integral new business pitch. Assist in the preparation for and management of multiple events for key target markets.

Education

• University of Florida
• Bachelor of Science in Public Relations, Marketing
• 2003 - 2007