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Do you look for a light like a diamond in the every corner of refregerator? i don't think so. But a company S started ad to appeal the bright LED light referring to the diamond light. yes, diamond could be one of the best ways to sell the luxury image, but the image such as the famous catch phrase "diamonds are forever" only works much better with jewelry, not home appliance. i think, this ad misunderstood what their customers want from their refregerators.