Welcome to Brazen Careerist!

About Me

Currently seeking a strategy position and wanting to relocate.

Titles that may help define me: Account Planner, Strategic Planner, Strategist, Brand Planner, Brand Strategist

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I'm willing to relocate if I find the right mix of opportunity and location.

As to where I end up, I'd like to find an agency that has a culture that will support planning/strategy and does good work. In the job search process, I'd like to "click" with someone.

I'm also open to freelance opportunities.

Work History

• TM Advertising
• Strategic Planner
• December 2008 to December 2010

• Strategic Planner on American Airlines, Discover Network, and Texas Tourism

  Earned lead responsibility on projects as well as developed internal and client relationships. Tailored inspiration by learning team needs to offer distinctive experiences that stimulated creativity.
  ★ Undertook strategic evolution of American Airlines brand by conducting a large-scale information audit with entire team, pulling out insights and idea-starters, and co-developing the presentation.
  ★ Developed plan for thought leadership for Discover Network to help the Discover Card reach out to its B2B audience of small banks and credit unions with a customized Spending Monitor Report.
  ★ Designed measurement method using tablet devices for experiential project Texas on Tour, an event that immerses visitors in the sights, sounds, smells, and variety of activities to do in Texas.

• Publicis
• Junior Strategic Planner
• August 2007 to December 2008

• Junior Strategic Planner on Denny’s, Sauza, Nestlé, and new business

  Built strategic planning foundation by supporting and collaborating with Senior Planners on research, strategy development, trend information, and creative briefs and briefings on every account in the agency.
  ★ Expanded knowledge of entire research process, both qualitative and quantitative, online and offline, from logistics to moderating and coding to creative illustration of results.
  ★ Innovated the late night dining experience at Denny’s by helping to conduct in-bar, in restaurant, and test-kitchen focus groups resulting in new menu items, wardrobe changes for servers, and a digital campaign that championed a quirkier atmosphere fit for a younger crowd.
  ★ Collaborated on Sauza strategic planning process to launch Cien Años tequila brand in the U.S. by focusing on authentic music, movies, sports, and holidays important to Hispanic celebrations.

Education

• The University of Texas
• MA, Advertising, Account Planning
• 2005 - 2007

• Advertising Graduate Council (AGC)

• The University of Texas
• BS, Advertising
• 2002 - 2006

• Texas Advertising Group (TAG)