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Kristin Gast
Minneapolis, MN
Marketing and Public Relations Coordinator, Greater Twin Cities United Way
Nonprofit
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Work History

  • Greater Twin Cities United Way
  • Marketing and Public Relations Coordinator
  • November 2010 to Present

  • Media relations, website management and development, social media strategy and implementation, event support and additional marketing tasks.

  • Tunheim Partners
  • Account Executive
  • March 2008 to October 2010

  • Media Relations: Determine appropriate strategy for communicating news, events, results and information to media for various clients. Develop and foster positive relationships with members of the media throughout the Twin Cities and across the country.

    Online: Develop strategy and execute campaigns using Twitter, Facebook, Flickr, Yelp, Foursquare and Google tools. Create content and manage e-communications through platforms such as GetActive, iContact and Constant Contact, including writing emails and tracking results. Provide strategy for website development and upgrades, write copy, install and evaluate analytics, optimize site for search and edit HTML and CSS coding.

    Event Planning: Assisted in the organization, coordination and execution of Target READesign events in cities across the country, Target recruitment events for 2008 and 2009 NSHMBA conferences and the 2008 RNC Media Party for 10,000 members of the media.

Education

  • University of Minnesota - Twin Cities
  • Strategic Communications, Public Relations
  • 2004 - 2008