Welcome to Brazen Careerist!

About Me

PROFESSIONAL OBJECTIVE

Serve as a Social Media Marketing strategist to drive corporate volume & profitability initiatives. Articulate, create & deliver innovative Viral Marketing campaigns to build & strengthen community awareness around a brand.

QUALIFICATIONS

Ability to leverage the power & strength of social media networks to communicate and converse faster, further, and deeper to the target audience • Creative, forward thinking individual that creates innovative ideas which strongly align with outlined strategies • Stays regularly current on developing innovations in new media including social networks, viral initiatives, & mobile marketing • Managed & marketed Facebook, MySpace, and Twitter accounts • Outstanding ability to draft creative, powerful & strategic marketing proposals & presentations • Proficient in Microsoft Office Suite, PC & Mac, Publishing Business Systems, Salesforce, XpanceNET, ATS

Work History

• Various Clients
• Online Communities Marketing Manager
• November 2009 to Present

• >Developed a systematic & strategic online marketing approach to create brand awareness within social networks
  >Located current online presence & expanded profiles within those established networks with profile building, community participation & link backs
  >Researched marketing initiatives that aligned with the client’s strategy while working within the confines of their budget & abilities
  >Implemented the client’s participation in industry specific mobile applications, blogs & local/national organizations

• Creative Loafing Media/Local Digital Project
• Digital Ad Network Specialist
• October 2009 to January 2010

• >Created program-defining marketing materials for use in initial contact with prospective clients
  >Procured 14K in revenue for Digital Ad Network marketing campaigns
  >Served as a benchmark on Digital Ad Network information & program specific sales tactics for the local Charlotte office
  >Worked cross functionally by increasing revenue for the company’s local print & online product

• StarNews Media
• Advertising/Marketing Specialist
• May 2008 to June 2009

• • Maximized opportunities from existing base of accounts and incoming phone line
  • Increased customer base with new accounts and managed priorities to achieve individual sales and product goals
  • Identified opportunities for upgrading business and selling full product line to infrequent or non-advertisers
  • Developed and implemented sales strategies to fulfill customer contract spending levels
  • Created and presented client-ready proposals in a prompt manner
  • Utilized a consultative method to provide solutions to meet customers’ needs and research credit issues
  • Managed the overall development and execution of all advertising and served as the primary day-to-day contact of assigned clients
  • Maintained an advanced understanding of the client’s business objectives and developed marketing strategies to fulfill the client's needs while remaining within their budget

• Right Point Media
• Contracted Spokesperson
• November 2007 to March 2008

• • Generate phone call leads through Television Infomercials for local car dealership
  • Familiarize myself with product knowledge and effectively present the information to a television audience
  • Increase sales by endorsing a brand and local company

• Patchogue Theatre for the Performing Arts
• Marketing/Box Office Assistant
• November 2006 to April 2007

• • Designed event flyers to help successfully market performances
  • Served as a liaison with outside promoters and performers to facilitate the success of each event
  • Utilized "outside of the box" marketing strategies to promote upcoming events and performances

• Showmax Marketing
• Product Specialist/Narrator/Brand Ambassador
• September 2005 to June 2006

• • Mastered product knowledge of 2006 Suzuki Automotive line and concept vehicles
  • Promoted the new Suzuki line by traveling to national auto shows and presenting vehicles to attendees
  • Educated the public on the products through live demonstrations and detailed narrations
  • Gathered sales leads for local Suzuki dealerships to increase sales by expanding brand awareness

• Coastal Beverage Company
• Event Promotions
• August 2004 to January 2005

• • Organized details of promotional events to maximize success
  • Collaborated with local radio stations to generate sales for the local brewing company through contests and giveaways

• Next Media (98.3 FM) and WXQR-FM (105.5 FM)
• Event Promotions
• October 2000 to January 2001

• • Located and prepared equipment to be used for the upcoming live broadcasts
  • Transported equipment to and from broadcast locations and assisted in miscellaneous duties
  • Assisted in contests and giveaways for both radio stations

Education

• University of North Carolina at Wilmington
• Bachelor of Arts, Performance, Technical Production
• 2001 - 2005