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Kristen Rasmussen
San Francisco, California
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About Me

An award-winning Digital professional with 20 years’ progressive experience in Creative and Digital management, building and mentoring self-sustaining, cross-functional teams to work more effectively together to achieve their common—and thus clients’—goals.

Deep knowledge of internet development and proven experience managing arrays of Creative- and Tech-driven personalities; setting/managing business units’ and client stakeholders’ expectations.

Work History

  • GyroHSR
  • Senior Digital Manager
  • May 2008 to August 2009

  • Managed the SF Digital team to ensure that Digital offerings were comprehensive and delivered to the highest standards consistently across the GyroHSR network; provided strategic consultancy to clients regarding their Digital activities for both SF and NY offices.
    • Scoped all Digital work and reviewed Account’s SOWs/timelines to ensure they met GyroHSR standards and revenue goals.
    • An active member of the SF management team, developed/refined process efficiencies across the network and increased Digital revenue by approximately 20%.
    • Participated in business development, particularly around User experience and Digital development.
    • Average Digital revenue for clients such as Adobe, NetApp, LifeCell and Mozes ranged from $100k to $500k

  • RealBranding
  • Senior Project Manager
  • Febuary 2008 to May 2008

  • Contracted to manage media Creative, development, and ad placement for several Lipton campaigns.
    • Set, managed, and delivered on client expectations; presented all Creative and technical deliverables on-time and on-budget.
    • Scoped and developed timelines for several Lipton projects; managed pipeline and financials for those projects.
    • Revenue from Lipton was $2.3M with $200k Media

  • Agency.com
  • Senior Project Manager
  • March 2007 to December 2007

  • Hired to get potentially most profitable client, Del Monte, back on track fiscally – during first two months, discovered over $700k in unbilled hours and improved efficiencies across multi-disciplinary team.
    • Developed business requirements for multiple projects; set, managed, and delivered on client expectations. Consistently dispatched all creative and technical development project deliverables on-time and on-budget.
    • Oversaw multiple email marketing initiatives and click-through analytics with revenues ranging from $5-25k.
    • Coordinated metrics and SEO on multiple sites.
    • Ran multiple ongoing projects with revenues averaging from $150k to $1M+.

  • IndiVisual Design Solutions
  • Creative Program Manager & Producer
  • May 1992 to March 2007

  • Throughout projects for multiple clients, built self-sustaining, cross-functional client teams that assumed and maintained the roles my team had filled during the initial project execution.
    • Rebranded a nonprofit transportation association, created website information architecture, and produced marketing collateral; planned and managed several fundraising events. All of the above combined with executive direction resulted in the association winning the title of Best US Trucking Association in 2006.
    • Managed relationships and work flow with executive management, project account and resource management, Technology, Creative, Media, QA and Research teams.
    • This was my own business; cleared revenues of $150k/yr at its peak.

  • Avenue A/Razorfish
  • Project Manager
  • August 2005 to Febuary 2006

  • Brought in to troubleshoot a Genentech project that had gone through four PMs. Successful delivery of this Genentech $250k project ensured future wins of over $2M.
    • Hired to build a MarCom/User Experience tract within Delivery Management; reviewed other PMs' SOWs/project plans to ensure adequate time allowed for front-end/back-end design and approvals and that project cost was not undervalued to client.
    • Managed brand research; wrote an internal brand initiative communication strategy; directed team and interfaced with client business units' key stakeholders to create an internal process brand.

  • CW Productions
  • Project Manager & Design Coordinator
  • March 2003 to July 2003

  • Managed San Francisco Magazine’s “Best of the Bay” event signage to ensure consistency of design and brand standards and on-time delivery of over 100 pieces.
    • Designed the production process for and directed multiple design groups.
    • Produced some event components, as well as coordinated various local and out-of-state vendors for on-time, on-budget delivery and installation.

  • Lante Corporation, Inc.
  • Design Manager & User Experience (UX) Lead
  • July 1999 to October 2001

  • Lante, a tech consultancy that helped its clients develop software products and user interfaces for intranet/internet to enable or improve new and existing business processes in a variety of industries.
    • Hired to build the Creative/User Experience Dept and grow the revenue in the SF office.
    • Synthesized/distilled client’s vision to each Creative discipline; provided direction for user researchers, project strategists, information architects, visual designers, content staff, and site developers in the creation of interactive websites that best demonstrated use case processes.
    • Represented User Experience/Creative Strategy points-of-view in all business development pursuits.
    • Created cross-functional training that improved efficiency of UX and back-end technology teams and increased revenues by 30%.
    • Developed design requirements and estimated Creative resources; worked with business analysts/IAs to draft use cases and validate overall project requirements.

  • Stratford Design Associates
  • Art Director & Production Manager
  • July 1997 to December 1998

  • Responsible for concept development, art direction, project management of all design and web projects.
    • Worked with Creative Director on pitch strategies for business development.
    • Estimated all design resources and vendor costs.
    • Managed production and timing of print and web deliverables on multiple projects.

  • Monster Cable Products, Inc.
  • Art Group & Production Manager

  • Grew the Art Department from two to a staff of ten designers and several freelancers.
    • Art directed and implemented concepts for product packaging, collateral, signage, and specialty marketing pieces. Accountable for the quantity, quality, and brand consistency of all design.
    • Evolved a more efficient strategy for releasing products to market in the most cost-effective and timely manner.
    • Designed packaging to meet multiple language requirements; coordinated overseas production to ensure consistency with locally-produced packaging; worked with Product Engineering to develop user-friendly methods for product hook-ups.
    • Created a project cataloging program for reviewing projects – the catalyst for working more effectively with the International team, so there was one source to review the status on projects.

Education

  • CSU Sacramento
  • Graphic Design, Art Direction & Production, Business/Marketing minor
  • 1990 - 1993

  • Cum Laude graduate

  • University of Oklahoma
  • Illustration
  • 1982 - 1984

  • Alpha Chi Omega member