Welcome to Brazen Careerist!

About Me

I am a motivated marketing professional and brand manager with diverse skills in developing, implementing and managing marketing campaigns to guide awareness, strategic direction and branding.

My experience includes engaging audiences to foster understanding and build brand awareness, producing various industry events, managing and executing digital word of mouth/new media campaigns, developing PR and marketing materials, internal communications.

Specialties:
Brand management, event marketing, social media, PR/blog outreach, program development, partnership/sponsorship development, project management, event planning, copy writing, communications

Work History

• Metropolis magazine
• Marketing Manager
• September 1999 to Present

• ::Head of Metropolis marketing department
  ::Increased the magazine’s readership by more than 8% in last two years
  ::Managed presence at over 70 industry trade events including logistics, programming and pre/onsite/post marketing efforts resulting in more readership, sponsorship renewal and ad sales
  ::Implemented specialized and targeted PR campaigns delivering strong results within international media outlets
  ::Developed and produced Metropolis’ acclaimed national four-market panel series, to over 500 of America’s top architects and interior designer, local policy makers, city officials and media
  ::Developed and produced national architecture tour, including a 30-minute documentary film, and presentation to over 70 of America’s top architecture and interior design firms
  ::Identified, developed and executed strategic partnerships and sponsorships to broaden the Metropolis brand in the architecture & design industry and drive awareness and readership

• Mark and Phil
• PR Communications Strategist
• June 2010 to Present

• Event marketing, PR/social media strategy, partnerships and sponsorship development, project management, copy writing, and business development. Crafting the right message that will make the media want to talk about her clients over and over.

• Renegade
• Sr. Account Manager
• June 2004 to Febuary 2006

• ::Formulated guerilla marketing strategies tailored to the requirements of specific client brands
  ::Assessed client’s marketing needs and business development opportunities
  ::Lead one of the agency’s most successful campaigns, exceeding client expectations
  ::Developed and pitched concepts and strategies to clients
  ::Developed creative briefs, marketing plans, and budgets that incorporate online and offline elements
  ::Analyzed & reported on the success metrics of programs
  ::Developed project timelines and status reports
  ::Hired and managed talent and event staff
  ::Managed relationships with PR firms and various vendors
  ::Performed research of potential new business prospects

• Metropolis magazine
• Marketing Specialist
• Febuary 2001 to June 2004

• :: Acted head of marketing for the majority of 2003
  :: Key role for increasing the magazine’s exposure and presence
  :: Design and copy writing responsibility for event brochures, marketing and sales collateral, client presentations, media kits, website, web ads, mailings and press releases
  :: Execution of advertising and marketing programs
  :: Management and operational responsibility for presence at industry events
  :: Developed barter agreements with clients and vendors for traded value
  :: Experience writing RFPs to architects, designers and other event contractors

Education

• Purchase College SUNY
• BA, Art History, Social Sciences, Visual Arts: Photography and Print-making
• 1995 - 1999