Welcome to Brazen Careerist!

About Me

Current:
At ThinkVine, I'm the Director of Corporate Strategy. We provide marketing optimization software to Fortune 500 brands, helping them optimize their marketing and media mix.

Background:
I'm a hybrid with interests in marketing, analytics and technology.

In marketing, I've done new product consulting for major global brands in the consumer goods sector, mostly in product/market fit, consumer insights and concept optimization.

In analytics, I have in-depth experience in forecasting model, predictive analytics, agent-based models and anything involving the word "algorithm" or visualizing giant data sets.

Lastly, I'm a start-up junkie looking at the world through a pair of technology goggles, constantly thinking about/launching web-based applications with my technical co-founder.

Other interests currently include career advice for Gen Y, micro-insurance/financing, algorithmic trading (told you I'm into algorithms), advertising platforms and just being the best sounding board I can to others looking to execute their dream.

Please connect with me on LinkedIn (or to view my complete list of projects/experience). I'm always up for chatting about your idea and seeing how I can help! Did I mention I love people?

http://www.linkedin.com/in/kevinsyli

Work History

• ThinkVine Corporation
• Product Manager
• March 2010 to Present

• www.thinkvine.com
  I'm the product manager for ThinkVine, responsible for developing new products based on our core IP. Our first product, ThinkAhead, helps Fortune 500 companies attribute sales to each type of marketing (TV, print, trade, digital, social, etc.) and gives them a planning tool to forecast what changes to the marketing plan will do to sales in the future.

• The Nielsen Company
• Senior Analyst
• July 2007 to Febuary 2010

• www.nielsen.com
  I worked on the P&G account as a new product consultant advising them on product/market fit and year 1 sales forecast. Led projects for the launch of Secret Clinical Strength, CoverGirl & Olay Simply Ageless and Gillette Fusion ProGlide.

• Framework Applications
• Co-Founder
• April 2005 to December 2008

• Created web-based applications for non-profits and small businesses nationwide.
  www.ideabounce.com
  www.symphonyorganizer.com

Education

• Washington University in St. Louis
• BSBA, Quantitative Marketing, Strategy, Entrepreneurship
• 2003 - 2007