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An innovative Marketing Manager who is passionate about discovering customer trends to create marketing messages that are relevant and timely executed. Specialize in sales, customer, price, and promotion analysis.
Maintain customer database. Manage and track E-marketing campaigns. Report web analytics metrics utilizing Google Analytics. Collaborate with Finance on the annual sales forecasts. Support Product Managers by targeting specific customer segments for promotions. Conduct online and mail-in customer surveys. Purchase prospect lists for sales. Provide sales and pricing analysis to Branch Managers and Executive Management. Collaborate with Product Managers to create new product and promotional pricing. Secure vendor discounts for promotions. Track promotion results and calculate ROI. Measure the impact of customer contracts to maximize gross profit and recommend performance thresholds. Implement a velocity pricing model to increase gross profit margin. Document SAP pricing transactions and pricing tables. Communicate pricing changes to sales and management.