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Katharine

Sydney, Australia

Freelance Writing

http://www.livingtheexpatlife.com

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Tyler Durbin I just had a conversation with the Director of Social Media for a non-profit foundation. With 85% of their donors over the age of 50, he told that the biggest challenge facing the organization was engaging Gen-Y's in the cause with the end goal being to turn them to donors. How would you like to be engaged by non-profits? What would it take for you to actually begin donating to the cause?

81 weeks ago from Generation Y Marketers, GenYChat, GenYJourney: Tips, Insights, Experiences For Young Professionals and Gen-Y Professional Bloggers 2 more

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Aiden Schade: I think part of the trick to reaching out to younger generations is to really sell them on the idea that even a little bit helps. Most of us don't ...MoreI think part of the trick to reaching out to younger generations is to really sell them on the idea that even a little bit helps. Most of us don't have a lot of wealth built up, and donating is seen (at least in my eyes) as something best done by the affluent and established. But if you can get Gen-Y to donate $1-5 (the cost of their iPhone App or morning latte), and get them into a habit of donating to their favorite cause (yours), then they will eventually ramp up their donations as they get older and have the ability to give more.
81 weeks ago

Kevin Li: I don't think this is different for a non-profit as it is for a for-profit. Successful brands connect with their consumers and successful ...MoreI don't think this is different for a non-profit as it is for a for-profit. Successful brands connect with their consumers and successful non-profits connect with their donors. Figuring out a message that actually resonates well with Gen-Y'ers would be the first priority here, IMHO. Once the message is set, we live in a world where Gen-Y'ers are arguably the easiest to reach out of any generation.

Case in point: look at Pepsi Refresh, Kiva, etc.
81 weeks ago

Allison Cheston If you are a college grad up to age 30, I would like to interview you about your career. It's for a book and career workshop geared to teens and young adults: "In the Driver's Seat: Work-Life Navigation Skills for Young Adults". I've interviewed 60 people around the country, and still need about 40 more! I'm a New York City-based career advisor. For more info about me, visit www.allisoncheston.com. Thank you!

86 weeks ago

Ryan Paugh recommended this

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Allison Cheston: Hi Lindsey, sorry, just saw your message. Thanks for offering to interview with me. What is your schedule like next week? Interviews take about 45 ...MoreHi Lindsey, sorry, just saw your message. Thanks for offering to interview with me. What is your schedule like next week? Interviews take about 45 minutes. I'm on EST so keep that in mind when you share your ideal times to talk.

Thanks!
Allison
86 weeks ago

Katharine: I'm happy to help you as well, Allison!
86 weeks ago

Katharine Is it true? "Dress for the job you want, not the job you have." I work at a law firm and our dress code is business professional, but a lot of our staff wear business casual.

86 weeks ago

Katharine joined the group Gen-Y Professional Bloggers

92 weeks ago

Dr. Woody Do the big job boards help? Are job seekers too reliant on job boards for their job search? Share your thoughts?

93 weeks ago from The Career Hot Seat!, I am Gen Y, Entry-Level Young Professionals, Professional Development and GenYJourney: Tips, Insights, Experiences For Young Professionals 3 more

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Lindsay Browning: Job boards are an additional tool to your search but it has now become more about networking and building your brand. Niche job boards are quite ...MoreJob boards are an additional tool to your search but it has now become more about networking and building your brand. Niche job boards are quite good. I would identify companies I would like to work for and look at their website for roles. Perhaps connect through LinkedIn and make an introduction that way.
93 weeks ago

Dr. Woody: I'm a big believer in going and finding the people who have the jobs you want... and connecting with them. Immerse yourself in their world! This ...MoreI'm a big believer in going and finding the people who have the jobs you want... and connecting with them. Immerse yourself in their world! This is a quick YouTube video I did on the Getting Out There"

http://www.youtube.com/user/DrWoodyMedia#p/a/u/0/dGbH9RcFX7Q
93 weeks ago

Dr. Woody Some thoughts on "Passion" inspired by last weeks discussion on BC. Any thoughts? http://www.foxbusiness.com/personal-finance/2010/08/09/keeping-passion-t...

93 weeks ago from The Career Hot Seat!

William Bryan recommended this

Katharine: I think it's very important to be passionate about your job and the work you do. I work in the nonprofit field, as well as the legal field, and ...MoreI think it's very important to be passionate about your job and the work you do. I work in the nonprofit field, as well as the legal field, and I'm more passionate about the work I do with my nonprofit because I know I'm making a difference and helping saving lives. Even during these tough times where NPO's aren't getting the donations or support it needs, the fact that I'm doing my job whole heartedly is the only thing that matters.
93 weeks ago

William Bryan: Dr. Woody great job man. It is hard to sometimes find jobs that you are motivated about. But when you close the gap between passion and career ...MoreDr. Woody great job man. It is hard to sometimes find jobs that you are motivated about. But when you close the gap between passion and career choices it makes a hell of a lot easier. - Dr. Woody. Awesome man. I am a passionate individual and I do need to be passionate about my job to do it well and keep me interested.
93 weeks ago

Katharine Looking for some Personal Branding Professionals, Life Coaches, Social Media/Marketing Experts to interview for Brand-Yourself.com. Please send me a message if you are interested in this fab opportunity!

100 weeks ago

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