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Kate Hutchinson

Boston, MA

Marketing/Social Media Manager, United Domains

Information Technology

Social Media Marketing

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Ryan Paugh Even though I'm currently living in Madison, WI I'd really love to move back to the East Coast soon to be near more friends and family. I've sold my girlfriend on the idea of coming with me. Her first pick is somewhere in North Carolina. My first pick is somewhere in/around Boston, MA. She thinks Boston is too cold + doesn't have enough of an artsy scene. I guess I'm not really sure. I figured I'd leave it up to the experts. Any thoughts guys?

83 weeks ago from Relocation, Boston, Beantown Bloggers and North Carolina Bloggers 2 more

Dan Schawbel and Kristen Jeffers recommended this

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Rick Wahlberg: Despite the unemployment rate consider Providence, RI. You can still work in the Boston market.
We have a fine cluster of regional theater with ...MoreDespite the unemployment rate consider Providence, RI. You can still work in the Boston market.
We have a fine cluster of regional theater with a national reputation. And a fine local music scene.

And a cluster of excellent colleges, Brown University, Rhode Island School Of Design, Johnson & Wales...

North Carolina is nice too, different. Cost of living is less but so are salaries.

Good luck. I lived in WI for two years before returning to RI, don't regret it.
81 weeks ago

Harriet May: Yay to North Carolina! I love Charlotte. Uptown is fabulous, and getting better. We have NoDa which is our art district, and lots of nightlife ...MoreYay to North Carolina! I love Charlotte. Uptown is fabulous, and getting better. We have NoDa which is our art district, and lots of nightlife and restaurants and local events. It still feels like a small town though.

I'm working in Wilmington right now, which is a big difference... great for people watching but I haven't made my mind up about it yet!
76 weeks ago

Jay Neely I've just launched http://startupsinboston.com/ - a list of Boston area startups (with those that are hiring marked), filterable by industry, location, etc. Would love feedback and suggestions.

8 weeks ago from Entrepreneurs

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Dana Leavy: Cool idea Jay - I like it. I could definitely see this being useful if geared toward the internship crowd. Having lived in Boston for 10 years ...MoreCool idea Jay - I like it. I could definitely see this being useful if geared toward the internship crowd. Having lived in Boston for 10 years myself, obviously there are a lot of colleges and grad schools up there that would find a niche listing like this (geared toward their geographic demo too) valuable.
8 weeks ago

viaromania: Jay, thanks for the list! Very helpful indeed - MoreJay, thanks for the list! Very helpful indeed - http://www.viaromania.eu
7 weeks ago

Stephanie Hi all! I have been offered an amazing opportunity to become a partner in a very new (<6 months) very small (2 partners and 1 employee) interactive advertising company. I know the partners and believe in the company but I know ABSOLUTELY NOTHING about entering a partnership. I'm generally a pretty good negotiator, but I don't even know what questions to ask, much less what to ask for. So my question is -- can you offer any advice or point me in the direction of a good resource? Thanks!

25 weeks ago from Shotgun Startups and Entrepreneurs

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Nicole Bienfang: Hi Stephanie! Vickie has made some great points. TO answer your specific concern I suggest you get the book Inc. and Grow Rich it covers ...MoreHi Stephanie! Vickie has made some great points. TO answer your specific concern I suggest you get the book Inc. and Grow Rich it covers partnerships and many other issues involved with incorporating.It covers scenarios like Vickie suggested and then tells you how to protect yourself from bad things happening to good people. It is now out of print,but available through my site: http://www.nicolebienfang.com go to the "store" tab and click the first box to see the whole library it is the green book. Also, if you need a lawyer to help you through the process I can help you with that as well. Hope this helps let me know if you have anymore questions.
24 weeks ago

Kevin Li: Get a lawyer that you trust. Now's the time to dig through LinkedIn and see who you already know that can help you in a pinch. There's no ...MoreGet a lawyer that you trust. Now's the time to dig through LinkedIn and see who you already know that can help you in a pinch. There's no substitute for good legal advice when you're entering into a legal agreement with other parties.
24 weeks ago

Timothy Johnson III Hi Boston Brazens! I'm doing some background research on Bean Town, and I was curious: What's the standard of living in Boston/Cambridge? What type of salary range would you need to live comfortably up there? Feedback would be appreciated. Thanks a lot!

42 weeks ago from Boston

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Anastasia Magnitskaia: If you live on the subway line and work in the city, then having a car is not necessary. Zip car has all sorts of discounts that you can get and ...MoreIf you live on the subway line and work in the city, then having a car is not necessary. Zip car has all sorts of discounts that you can get and it is about $50 per annual fee plus $7-14 per hour for rental. It also depends on what lifestyle you are used to- if you want to live by yourself, then it depends on where you live. Typically 1 BR apartment would go around $1300 or so in a decent area. Obviously if you live downtown, it will be more.
42 weeks ago

Mike Costello: It all depends on where you are working. I don't feel that Boston is as easy to navigate as NY/NJ but it is much smaller you can walk quite a bit.
39 weeks ago

TOP IDEA: Clay Forsberg With all the attention LinkedIn is getting recently with their 100 millionth user, as a possible route to career opportunities - how many Millennials are actually taking advantage of this resource by "connecting" with those in other generations ... such as Gen Xers or Baby Boomers? Thoughts.

44 weeks ago from Resume Feedback and Entrepreneurs

Becky Benishek recommended this

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Clay Forsberg: Check out this piece on getting a job through LinkedIn. Great case study! from the "Virtual Water Cooler."
43 weeks ago

Adam Eisenstein: Thanks, Clay, you beat me to it. Here's the blurb -- Using LinkedIn to Get In the Door: A Case Study | The Virtual Cooler: MoreThanks, Clay, you beat me to it. Here's the blurb -- Using LinkedIn to Get In the Door: A Case Study | The Virtual Cooler: http://bit.ly/gxe7wp
43 weeks ago

Sal Pellettieri I have a site which I think will benefit schools greatly (and it's free). I'm having a hard time getting through to Principals, Superintendents and IT people though. I've tried emailing with little success and now am doing cold calling (which I hate). What do you think is the best strategy to get people to know about a website? and specifically to get through to schools?

46 weeks ago from Entrepreneurs

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Kate Hutchinson: What kind of pitch do you have for them? How will your site benefit a school? What you've shared so far is very vague, so I can't tell what you're ...MoreWhat kind of pitch do you have for them? How will your site benefit a school? What you've shared so far is very vague, so I can't tell what you're trying to sell.

Keep in mind a few things about marketing to schools: unless you're looking at a private school, there is very little in a public school's budget for new tools, particularly IT. Secondly, schools have real obligations where privacy and care of students is concerned, and the Internet, any Internet is often an obstacle to the directives of educators. Be careful to share that you are offering a real tool/benefit and not just some gadget that looks cool but goes outside what students are obligated to learn in the classroom.
46 weeks ago

Mike Ambassador Bruny: Sal,
Great suggestions and questions already on the table. I would add, start by using your network. Do you know someone, who knows someone? ...MoreSal,
Great suggestions and questions already on the table. I would add, start by using your network. Do you know someone, who knows someone? What school did the folks you are trying to connect with attend? You might have a connection there (I usually start with a bit of research / networking when I'm trying to reach folks). The other thing you could try is....just swing by when you are in the neighborhood (has worked very well for me to just introduce myself and connect later on).

Your Ambassador,
Mike Bruny
46 weeks ago

Josh Ploch Can you help me brainstorm? I have a friend who wants to start a cookie business, she does incredible product (the cookies) but I want to help her brainstorm some other options other then traditional brick and mortar (things with a smaller start up cost) Any thoughts? Some we came up with are: Delivery Farmers Market/ Fairs Catering business meetings (lighter fare then full lunches)

68 weeks ago from Business Development

Chris White recommended this

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Regina Richardson: you might hit the local colleges, too -- especially around finals -- put out little sample cookies on plates outside the dining hall (get ...Moreyou might hit the local colleges, too -- especially around finals -- put out little sample cookies on plates outside the dining hall (get permission first, of course) -- and sit and talk up the various cookies, and packages; RA's always need hall program "bribes"
47 weeks ago

Corbin Haresnape: Have her product featured in a local restaurant or boutique grocery store!
47 weeks ago

Kristen Creager Hello all Brand Managers -- I am going to get my MBA, full-time. My goal job out of grad school is to work for a consumer goods company as an associate brand manager. From your experience, what would you recommend I do to get on the best path possible? What type of personality traits/work experience does one look for in a brand manager? Thanks for your input.

49 weeks ago from Brand Managers

Rebecca Thorman recommended this

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Kade Dworkin: Hi Kristen, First and foremost, good luck with your MBA. From personal experience it's a boatload of work. As someone who has been a community ...MoreHi Kristen, First and foremost, good luck with your MBA. From personal experience it's a boatload of work. As someone who has been a community manager for a large company and now am working agency side for internationally known brands there are some key traits I'm seen that might be really helpful to you.

The first and most obvious is choose a product that you're crazy passionate about. Without that nothing matters in the new online platforms. Once that's settled if that brand/product is already are speaking on the social networks, you should begin to engage both with the brand and the community. Get to know the people who are working on the inside (this can take some effort) and the brand evangelists who are doing this on their own time (you'll figure out who they are based on the number of comments/posts they produce). If there isn't a social networking platform already, 1) either choose another product who is (strongly recommended) or 2) start a platform.

One of the key things that I really look for is the ability to be optimistic while realistic about situations and being extremely good with the tools of the trade. In our case, that's things like data presentation skills, writing skills and understanding how to effectively use tools like Radian6. I also want people who can make something from nothing but their own time and sweat equity but who know exactly what they would do if they had $2500 or $10000 budget.

Finally after you've invested in the brand for a serious amount of time (9-12 months) if the brand manager or HR department hasn't contacted you, ask your contacts at the company to put you in touch with HR/Recruiting. Be humble and honest about your situation. While they may not be able to place you directly with the brand you're crazy passionate about at the start they won't miss out on the opportunity to redirect your passion to another product in their portfolio.

If you have more questions or simply want further input in private don't hesitate to tweet at me (@kadedworkin) and I'll follow you and give you my email address.

Kade
49 weeks ago

Kristen Creager: @Kate- Thanks so much! I'm definitely going to check out all 3 of those things.
@Kade- Wow. Your "Meet my Followers" idea is amazing! I love it. ...More@Kate- Thanks so much! I'm definitely going to check out all 3 of those things.
@Kade- Wow. Your "Meet my Followers" idea is amazing! I love it. Thanks for the amazing advice. Following you on twitter now (@kristencreag).
Thanks guys.
49 weeks ago

Ryan Paugh I freaking love these Honda Jazz ads >> http://bit.ly/9vnRcR If you haven't seen them it's because I think they only sell this car in Australia. In the US it's branded differently. Double high five to Honda for putting out an interesting ad campaign and of course for including hipsters in there. Gotta love hipster jokes. If you're down in Australia can you tell me how these ads were received? Honda should do a US-based campaign like this one.

79 weeks ago from Advertising Professionals, Brand Managers, Marketing Psychology, Australia and Perth, Australia 3 more

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John Mason: Ryan when I see it again I will let you know. Aurian we are not all that whacky.
54 weeks ago

Aurian Campbell: John - You can try but you can’t fool me. I’ve been here long enough to know you’re all a little wacky ;-)!
54 weeks ago

Alex Greer At the end of the day, ROI defines a business plan, but what other elements do you think make a business plan "sexy" enough to buy into if you cannot define a concrete financial return, as is the case in many social media projects?

56 weeks ago from Entrepreneurs, Upstarts! and Social Media 1 more

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Monica Valentinelli: For me, the best business plans are the ones that avoid a lot of fluffy vocabulary and provide a clear picture of what to expect. Sure, there has ...MoreFor me, the best business plans are the ones that avoid a lot of fluffy vocabulary and provide a clear picture of what to expect. Sure, there has to be some spin to it, but just the other day I read a plan that was several pages of fluff and I had to pick out the important bits. Which ended up being two sentences.

Data is important to me, too. But the right kinds of data. Is it current? Is the source reliable?

As others have said, a guaranteed ROI doesn't instill confidence, but neither does guaranteed funding. If you plan on raising venture capital, I'd want some reference as to how you want to go about doing that. Look at Twitter, for example. They're popular, but they rely heavily on VC money to stay afloat.
56 weeks ago

Jonathan S. Ross: @ Monica: You raise a very valid point. At the end of the day, an "outward facing" Business Plan must have an element of marketing about it, but ...More@ Monica: You raise a very valid point. At the end of the day, an "outward facing" Business Plan must have an element of marketing about it, but this needs to be integrated with subtlety and with actionable and quantifiable data.

This is one reason why it can make good sense for an entrepreneur or business to hire an experienced and knowledgeable outside party to help develop such material. Business plans are typically written for two primary purposes: to provide a "road map" for executives and other key stakeholders to understand the objectives, goals and strategy of the business from various standpoints (operations, R&D, sales and marketing, etc.); and/or to help raise outside capital (typically in conjunction with legal offering documentation such as a PPM) for a business.

Depending on the audience that you are writing for, adjustments may be necessary. And you must always bear in mind that a Business Plan is only as good as the effort and research put into it, and that you cannot expect it to remain "fixed in time and space." If you fail to account for actual market conditions upon implementation, or you discover that you made erroneous fundamental assumptions about the market niche you are targeting (i.e. too broad or too narrow), demand for your product or service, etc., you must be able to make adjustments or your plan becomes untenable.

Proper planning is an essential part of developing strategy which in turn determines tactics, but as with military operations, "no plan survives contact with the enemy" and those who are too rigid to adapt and overcome and believe they can bend the market or will of potential customers to their desired outcome are in for a nasty surprise...
56 weeks ago

Dr. Woody Question? I have a career book out and I'm looking to get it reviewed by bloggers and media folks. Any suggestions on who I should approach??? http://www.amazon.com/YOU-Plan-5-Step-Taking-Economy/dp/1599321750/ref=s...

66 weeks ago from Book Shelf, Professional Writers and Editors, Gen-Y Professional Bloggers, Beantown Bloggers and SoCal Bloggers 3 more

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Monica Valentinelli: I agree with Vickie, guest blog posts are really powerful.

I'd also research other books and authors within your vertical. In my experience, ...MoreI agree with Vickie, guest blog posts are really powerful.

I'd also research other books and authors within your vertical. In my experience, authors are always willing to help other authors. Then, crank out your keyword search skills and research which blogs/websites are ranking for "keyword + book + reviews." Make a list, come up with a pitch and go from there.

Do not be afraid to tap into your local market either for a little review/publicity help. That includes your alma mater, local newspapers, bookstores, etc. Sometimes, you can see a good boost in visibility/sales that way.
60 weeks ago

Kristen Fischer: I'd be happy to review it at MoreI'd be happy to review it at www.ramenrentresumes.com. Please email me kristen AT kristenfischer.com
58 weeks ago

Andrei Hancu Along with two other colleagues, we're currently shaping a solid mission statement for my company. Since I haven't done this before and all my inspiration comes from online research I thought I'd ask for some input on which steps are necessary to take in ensuring one creates a valuable and representative corporate mission statement. Looking forward to gaining valuable feedback/insights on the matter.

64 weeks ago from Brand Managers

Rebecca Thorman recommended this

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Andrei Hancu: Thank you for the input!
64 weeks ago

Kate Hutchinson: @Sara That is such a wonderful definition. Thanks for sharing that!
64 weeks ago

Ryan Healy Here's a little motivation from Mike Arrington. "There are lots of things that I will probably never experience in this life. Military combat. Being dictator of a small central American country. Dunking a basketball...Or walking on Mars. But one thing I have been, and will always be, is an entrepreneur. And damnit that feels pretty good. Because if I was a lawyer right now I’d always have wondered if I had what it takes to do something more adventurous with my life than work for someone else."

65 weeks ago from Entrepreneurs and Upstarts!

Kate Hutchinson, Sarah Peck and Paul Blackwell recommended this

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JRandom42: After seeing far too many friends who have crashed spectacularly as enterpreneurs, bankrupting themselves and their family and friends, ...MoreAfter seeing far too many friends who have crashed spectacularly as enterpreneurs, bankrupting themselves and their family and friends, financially, physically, mentally and emotionally, I think I'll heed Harry Callahan's advice from "Magnum Force".

"A man's got to know his liimitations."

And for me and millions of others, enterprenuership is just a quick way to financial disaster, because we don't have that focus, ability and mindset. I'll just keep on earning a good salary, "working for The Man".
65 weeks ago

j morgan: Ryan, Love the comparison re: lawyere and entrepreneurs. At one time in my life I was gunnn hoooo about being the former! And then I came to my ...MoreRyan, Love the comparison re: lawyere and entrepreneurs. At one time in my life I was gunnn hoooo about being the former! And then I came to my senses and stayed true to my creative constant adventurous soul. Unfortunately all my lawyer friends have left this earth and my entrepreneur friends still offer me free advice!
65 weeks ago

Linda A. Hamilton I've been offline from my blog for a few weeks due to hand surgeries (both hands within 9 days). What would you suggest as the next blog topic to restart the readership? Should I write about being a writer who was off because of hand surgery? I kept working, but minimal due to recovery and stress on the hands. Plus, I am restarting my business, so need to get it rolling faster now that I'm almost recovered. Anyone care to share?

70 weeks ago from Entrepreneurs

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Kate Hutchinson: I'm never fond of "why I was away" posts on blogs. I think it would be better to just pick up where you left off.
70 weeks ago

Kim Luu: Focus on your business first.
70 weeks ago

Ryan Paugh I mad at myself because I didn't go grocery shopping last week and ended up spending a ton of money on takeout. It's lame that I let myself get so busy that I forget to do the basics. I usually try to get my basic grocery shopping done on Sunday nights so I don't have to worry about other stuff like working late get in the way. How do you guys fit in basics like grocery shopping into your routines? Are you a Sunday shopper like me?

79 weeks ago from I Love to Cook!, Brazen Foodies and Work/Life Blur 1 more

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Ryan Paugh: Ashley -- I've never been such a planner before but I'm finding that shopping before the week begins is the only was for me to eat healthy and not ...MoreAshley -- I've never been such a planner before but I'm finding that shopping before the week begins is the only was for me to eat healthy and not blow all of my money eating out. I also try to do some cooking in advance so I have lunches for the entire week. I cook black beans, hard boiled eggs, quinoa, and other healthy stuff so I can make quick salads before I head into work in the morning.
79 weeks ago

Kerry Kyd: I work for global brands, so I am always in the air. There's usually no time for shopping. So I invested in a small freezer & go to a ...MoreI work for global brands, so I am always in the air. There's usually no time for shopping. So I invested in a small freezer & go to a wholesaler once a month to buy as many products as will keep. Bread, meat, fish, frozen fruit for smoothies..... I'm eating better than ever & usually only need to shop for fresh fruit & veg. Good Luck with this
79 weeks ago

TOP IDEA: Kate Hutchinson I work for a small startup and the head of a medium sized startup has started hassling me. We both offer similar services (but distinct ones), and this guy is super aggressive. He taunts me on Twitter, and when proposing a "partnership" told me that I (CMO) was not important enough to talk to, want to see the CEO. Have you ever encourntered this kind of hositlity? How did you deal?

80 weeks ago from Entrepreneurs

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Jamie Nacht Farrell: I disagree on ignoring if the partner company can drive revenue and better your business. There are 100s of partners I have worked with over the ...MoreI disagree on ignoring if the partner company can drive revenue and better your business. There are 100s of partners I have worked with over the years who are ego maniacs and have acted like the one you've described. For the betterment of the business (especially a start up business), we sometimes need to check our egos at the door and try to work together. If, after beginning to work together, he does not change - sure - ignore him and end the relationship. However, many times we find that once we get to know someone a bit better and we start working together, people change.
79 weeks ago

EricHFriedman: depends on what you want to gain/lose here.
79 weeks ago

Kate Hutchinson joined the group Business Development

79 weeks ago

Kate Hutchinson Wanted to share my company with you; great search source for startups looking to find a home on the web: http://www.ud.com. We're prepping for our relaunch next week, you can read about it here: http://blog.ud.com/2010/07/preview-of-the-new-ud-com/

80 weeks ago from Entrepreneurs

Kate Hutchinson joined the groups Entrepreneurs and Brand Managers

80 weeks ago

Kate Hutchinson Are you a rockstar PHP/MySQL developer? United Domains in Cambridge, MA is hiring! http://www.linkedin.com/jobs?viewJob=&jobId=1014120

84 weeks ago

Timothy Johnson III Hi guys. I'm considering a job opportunity that I received, located in Boston. The job would offer health benefits, a flexible schedule, and the salary is $30K, with an opportunity for growth. I would be potentially re-locating from NJ. Any thoughts on cost-of-living? You think it's doable? Any advice or feedback would be greatly appreciated.

88 weeks ago from Boston

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Judy Parisella: Hi Timothy!!
Firstly ... CONGRATS on that job offer!! Many kudos!
Secondly, like all B4 me, that salary doesn't leave for much room .. with ...MoreHi Timothy!!
Firstly ... CONGRATS on that job offer!! Many kudos!
Secondly, like all B4 me, that salary doesn't leave for much room .. with that said, @Evgueni suggested East Boston ... I would take it one step further, or in this case, one bridge further ... Chelsea may be the ticket ... Bus into Boston, literally minutes.. or train - it's only one stop to North Station

GOOD LUCK!!
88 weeks ago

Kris Tuttle: A agree with what people have said about the salary being a bit low. However you say "flexible" schedule and I'm not sure what that means. If ...MoreA agree with what people have said about the salary being a bit low. However you say "flexible" schedule and I'm not sure what that means. If this is a valuable job in terms of growing your expertise and you will have time and ability to maybe develop another business or do freelancing then it could work. You might have to take on a roommate or get a small place off the beaten path and commute in to keep rent low. I think you probably want to be making 50K to be in Boston.
88 weeks ago

Kate Hutchinson My company, United Domains, is looking for a PHP Developer and a User Interface Engineer for our Boston office. http://ht.ly/1GI2f Interested? Let me know!

92 weeks ago

Stanley Lee I'm currently investigating options of moving to Boston as my next stop in life. I'm about to graduate from college. I know it has a dominant medical technology sector there, but I don't know what other tech related activities are going on prominently there. I'm also not an American citizen too (as I'm from Canada), so that would pose another challenge in terms of tackling some requirements. I'm investigating many location options as we speak. Would be nice to hear from you.

107 weeks ago from Boston

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Stanley Lee: Thanks for your help. Will send you a personal message at your email address shortly.
107 weeks ago

Jay Neely: In addition to med tech, green tech is a hot sector in Boston, and we're also the #2 city for web startups. Smaller, but active clusters are ...MoreIn addition to med tech, green tech is a hot sector in Boston, and we're also the #2 city for web startups. Smaller, but active clusters are robotics and game development.
104 weeks ago

Erin Murtagh How much extra time do you guys give yourself in the morning to get to work on time if you're taking public transport in Boston?

123 weeks ago from Boston

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Erin Murtagh: Bruce, that's pretty much my MO when it comes to commuting.
123 weeks ago

Bruce Blake: Yes, taking the T does require a certain leap of faith. Perhaps the MBTA could moneteize this by somehow linking it to the lottery? :-)
123 weeks ago