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-Recruited to join ARCAD to increase sales and brand awareness in underdeveloped export regions
- Grew sales coverage and increased export revenues for sales territory by 25% during a time when overall sales shrunk
-Through solution selling in complex sales, storytelling and intelligent questioning discovered unmet needs of prospects and clients
-Created consensus between Technical Teams and Management teams to reduce sales cycle length and improve revenue stream
-Participated as a speaker and presented informational sessions at industry-specific trade shows to establish credibility as a thought leader in the industry
-Built strategic relationships and established partner network to improve distribution channels for software products and services
-Improved Sales Team atmosphere through personal motivation, hard work and enthusiasm that inspired others to feel committed to achieving success as well
European Market Strategy Development:
-Developed strong business relationships with major accounts, and generated sales in a previously unsuccessful territory to increase EMEA revenue
-Drove new partnership project to increase global presence which included leading sales training course to French partners (in French)
- Created and implemented strategic marketing plans for all European Partners to increase brand awareness and generate leads for new prospects in European markets
USA Marketing Operations:
-Designed newsletters, dedicated micro-sites/blogs, web banners and organized online seminars with industry experts to promote brand and products
-Led development of drip marketing campaigns, increasing lead conversion, reducing lead cost and instilling strong brand recognition with prospects
-Coordinated company attendance of Industry specific tradeshows - using innovative booth set up & original promotions increased booth traffic and lead generation by over 200%
-Prospected and developed new clients in Sales Territory
-Prepared marketing materials to reach prospects resulting in increased success for end of trimester promotion campaigns
-Negotiated contracts and purchases with new and repeat customers to enlarge market share
-Attained and exceeded monthly quota by 166%