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Karen MERLIN-ELMGREN
Annecy, FRANCE
ARCAD Software
Fans (3)
Groups (0)

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Work History

  • ARCAD Software
  • Sales Executive - Export Non-Francophone Europe
  • May 2008 to Present
  • -Recruited to join ARCAD to increase sales and brand awareness in underdeveloped export regions
    - Grew sales coverage and increased export revenues for sales territory by 25% during a time when overall sales shrunk
    -Through solution selling in complex sales, storytelling and intelligent questioning discovered unmet needs of prospects and clients
    -Created consensus between Technical Teams and Management teams to reduce sales cycle length and improve revenue stream
    -Participated as a speaker and presented informational sessions at industry-specific trade shows to establish credibility as a thought leader in the industry
    -Built strategic relationships and established partner network to improve distribution channels for software products and services
    -Improved Sales Team atmosphere through personal motivation, hard work and enthusiasm that inspired others to feel committed to achieving success as well

  • The PowerTech Group
  • Commercial Manager - France
  • July 2005 to May 2008
  • European Market Strategy Development:
    -Developed strong business relationships with major accounts, and generated sales in a previously unsuccessful territory to increase EMEA revenue
    -Drove new partnership project to increase global presence which included leading sales training course to French partners (in French)
    - Created and implemented strategic marketing plans for all European Partners to increase brand awareness and generate leads for new prospects in European markets
    USA Marketing Operations:
    -Designed newsletters, dedicated micro-sites/blogs, web banners and organized online seminars with industry experts to promote brand and products
    -Led development of drip marketing campaigns, increasing lead conversion, reducing lead cost and instilling strong brand recognition with prospects
    -Coordinated company attendance of Industry specific tradeshows - using innovative booth set up & original promotions increased booth traffic and lead generation by over 200%

  • Lanier - A Ricoh Subsidiary
  • Sales Representative
  • Febuary 2004 to December 2004
  • -Prospected and developed new clients in Sales Territory
    -Prepared marketing materials to reach prospects resulting in increased success for end of trimester promotion campaigns
    -Negotiated contracts and purchases with new and repeat customers to enlarge market share
    -Attained and exceeded monthly quota by 166%

Education

  • University of Puget Sound
  • Bachelor of Arts - French & International Business, International Affairs, French
  • 1999 - 2003
  • L'Université de Bourgogne
  • Studies Abroad
  • 2002 - 2002
Interests
The Outdoors, Hiking, Skiing, Volleyball, Reading, Writing

Fans (3)

Neeraj Bhushan
Leslie Juvin Acker
Ryan Paugh

Following (1)

Silvana Avinami