Jonathan Bishop
Melbourne, Australia
Chairman, Bishop Phillips Consulting Pty Ltd
Strategy and Planning
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Chris Paugh
Is email going away? Facebook COO S. Sandberg thinks so. http://bit.ly/9ip2Uk She thinks that an indicator of what we will be doing tomorrow is looking at what teens are doing today. It will be easier to connect with consumers through social networks & it will be good for businesses & brand marketers.
I agree & believe teens today will help drive how we will communicate in the future & the ease in which to do so. Are we going in that direction? How could this help or hurt you or your company?
Jonathan Bishop:
Right - but as a sales tool it really needs to be invited email - not just random spamming. I was mainly arguing around email's importance as a ...MoreRight - but as a sales tool it really needs to be invited email - not just random spamming. I was mainly arguing around email's importance as a conversational medium in support, discussion, distribution and organisation, etc. in business; and in a 1 to 1 or 1 to "a few" model where some degree of confidentiality is expected. In these spaces it is unlikely to be subsumed by social media any time soon. To start with the Gen Y's and babyboomers are not just going to curl up and vanish tomorrow, so business is not about to stop using email. Secondly, social media such as FaceBook presents a security exposure on multiple fronts to a corporation (eg. the spate of KoobFace worm infections from FaceBook and MySpace a year ago, and the many reported cases of corporate information leaks through weakly controlled privacy settings, friend of friend network leakage and the difficulty in maintaining up-to-date membership lists in non corporate controlled extra-network systems such as social media corporate groups, etc)
With respect to Email's role in sales I see it is effective when a relationship already exists between the sender and the recipient (such as an existing customer relationship), and then the content,volume and frequency is critical to maintaining its benefit - precisely because of the volume of emails received daily in business is already very high.
One of social media's strengths is the ability to consolidated many separate messages from many sources into a rapidly scanned single page (eg the "wall"), that otherwise would have been superfluous high-volume chewing-gum for the eyes as email. To that extent it goes well with personal branding because that is precisely the kind of high volume exchange that would have you just auto-archiving the messages on arrival if the were coming as a mailing list instead, and possibly missing the pearls in the feed entirely.
The world is not just marketing however, and the vast majority of emails I get and send are not marketing or branding but important information requiring response - and here email lives: as a better faster "letter". They represent about 2% of the emails that hit our servers - but the other 98% (literally) I never see because the filters kill them. That 98% are the spam junk (Nigerian colonels, Indian pastors and Russian female pen pals, etc) - but I don't class that as marketing or branding - just noise in the system - and the only reason I even know they exist is the monthly email stats report I get. It doesn't effect my life at all. The noise is the same whether it be social media or email - you don't want it regardless, but a properly managed email system doesn't ever sow it to you.
I also don't see it as an either/or choice. We use both types of media simultaneously, but at the end of the day we can post a message to twitter, blogs, our wiki, our forums and social media pages, but many clients will still not get the message about a new release unless we email them directly. The two most effective methods of communicating to existing clients we find are email and the RSS feed from our main blog. New clients are a different matter - and there social media might be relevant, in time. Right now, we visit them, speak at conferences, write articles, ensure we can be web searched, etc. If we pushed it directly through social media they simply would never see it.
Busy executive can not spend their days on social media and twitter. Existing clients do read email from selected sources (particularly in these days of automated email escalation systems), and they do monitor selected RSS feeds. New clients they do search the net ( so social media can help to push the search ratings) - but mostly they ask their peers what they are doing, they go to conferences, they read the trade journals and they answer the phone.
101 weeks ago
With respect to Email's role in sales I see it is effective when a relationship already exists between the sender and the recipient (such as an existing customer relationship), and then the content,volume and frequency is critical to maintaining its benefit - precisely because of the volume of emails received daily in business is already very high.
One of social media's strengths is the ability to consolidated many separate messages from many sources into a rapidly scanned single page (eg the "wall"), that otherwise would have been superfluous high-volume chewing-gum for the eyes as email. To that extent it goes well with personal branding because that is precisely the kind of high volume exchange that would have you just auto-archiving the messages on arrival if the were coming as a mailing list instead, and possibly missing the pearls in the feed entirely.
The world is not just marketing however, and the vast majority of emails I get and send are not marketing or branding but important information requiring response - and here email lives: as a better faster "letter". They represent about 2% of the emails that hit our servers - but the other 98% (literally) I never see because the filters kill them. That 98% are the spam junk (Nigerian colonels, Indian pastors and Russian female pen pals, etc) - but I don't class that as marketing or branding - just noise in the system - and the only reason I even know they exist is the monthly email stats report I get. It doesn't effect my life at all. The noise is the same whether it be social media or email - you don't want it regardless, but a properly managed email system doesn't ever sow it to you.
I also don't see it as an either/or choice. We use both types of media simultaneously, but at the end of the day we can post a message to twitter, blogs, our wiki, our forums and social media pages, but many clients will still not get the message about a new release unless we email them directly. The two most effective methods of communicating to existing clients we find are email and the RSS feed from our main blog. New clients are a different matter - and there social media might be relevant, in time. Right now, we visit them, speak at conferences, write articles, ensure we can be web searched, etc. If we pushed it directly through social media they simply would never see it.
Busy executive can not spend their days on social media and twitter. Existing clients do read email from selected sources (particularly in these days of automated email escalation systems), and they do monitor selected RSS feeds. New clients they do search the net ( so social media can help to push the search ratings) - but mostly they ask their peers what they are doing, they go to conferences, they read the trade journals and they answer the phone.
101 weeks ago
Lee Kantz:
I agree with the comments that say email will be around for a while, and that the initial statement by Facebook's COO are a little foolish. I'd ...MoreI agree with the comments that say email will be around for a while, and that the initial statement by Facebook's COO are a little foolish. I'd like to know just how much traffic is driven to Facebook from email alerts. I would imagine it's no small amount.
Also, this notion that social media is the domain of the young and up-and-coming is itself a little uncertain. Studies have shown that Twitter is dominated by the 30 and up crowd, not by teenagers and twentysomethings.
MarketingVox just reported on an interesting study of the breakdown of use of email vs. social networks and other online media: http://www.marketingvox.com/more-consumers-use-email-than-socnets-for-br....
Oh, and BTW, I learned about this through my email subscription from them. :)
101 weeks ago
Also, this notion that social media is the domain of the young and up-and-coming is itself a little uncertain. Studies have shown that Twitter is dominated by the 30 and up crowd, not by teenagers and twentysomethings.
MarketingVox just reported on an interesting study of the breakdown of use of email vs. social networks and other online media: http://www.marketingvox.com/more-consumers-use-email-than-socnets-for-br....
Oh, and BTW, I learned about this through my email subscription from them. :)
101 weeks ago
TOP IDEA:
Dave Salamack
Ultimately,Telcos will reign over the cloud, this is a start -> http://ow.ly/1YQXQ
101 weeks ago from SMEs and Clouds and Cloud Computing
Matthew Gratt:
Telcos need to be thought of as utility companies who have somehow wandered into the business of technology companies. They make big capital ...MoreTelcos need to be thought of as utility companies who have somehow wandered into the business of technology companies. They make big capital expenditures. That's what they're good at - putting up networks and selling (and servicing) customers with phones. They have more in common with your electric company than they do with Microsoft or Cisco. And I think on the list of companies CIOs trust with their technology (and therein data), carriers are much lower than enterprise software vendors. Trust is such a huge issue in (public) cloud plays that brand begins to enter the decision.
While it is logical that carriers would be more involved application delivery, historically they've been left out of the value chain. Since the cloud is not new (it was called SaaS, and before that it was called an ASP, and before that it was called a service bureau), you'd think telcos would've gotten in on the action by now, no?
100 weeks ago
While it is logical that carriers would be more involved application delivery, historically they've been left out of the value chain. Since the cloud is not new (it was called SaaS, and before that it was called an ASP, and before that it was called a service bureau), you'd think telcos would've gotten in on the action by now, no?
100 weeks ago
Dave Salamack:
I like Matthew's point about trust and how the telcos already have it. One of the factors preventing the adoption of Cloud Computing is putting a ...MoreI like Matthew's point about trust and how the telcos already have it. One of the factors preventing the adoption of Cloud Computing is putting a company's intellectual property beyond its own four walls. These same companies already trust their telcos to securely handle their data and voice communications. Applications are simply an extension of an existing successful relationship.
I also like Matthew's point about Cloud Computing being nothing new and yet, little involvement by the telcos. I repeat, if telcos don't step up and become major players in this game, they may become the delivery division of a software enterprise.
100 weeks ago
I also like Matthew's point about Cloud Computing being nothing new and yet, little involvement by the telcos. I repeat, if telcos don't step up and become major players in this game, they may become the delivery division of a software enterprise.
100 weeks ago
Dave Salamack
So You Wanna Be a SaaS Provider? by @sschuller -> http://bit.ly/dwyvT7
104 weeks ago from Cloud Computing and SMEs and Clouds
Dave Salamack:
I think your "100 clients" demarcation point is just about right. If you believe your SaaS is so niche that the complete customer base is going ...MoreI think your "100 clients" demarcation point is just about right. If you believe your SaaS is so niche that the complete customer base is going to top out at 100 clients (at least for the first three years), than database segregation makes sense. For that matter, many manual processes probably make sense. For SaaS above 100 clients, manual processes just don't scale and erode your profits.
So, the architecture decision should be based on expected market. It's not a one size fits all.
101 weeks ago
So, the architecture decision should be based on expected market. It's not a one size fits all.
101 weeks ago
Jonathan Bishop:
Absolutely, and of course it relates to what you charge each client for what you provide, and how the app's market presents to teh SaaS provider. ...MoreAbsolutely, and of course it relates to what you charge each client for what you provide, and how the app's market presents to teh SaaS provider. For example two of our clients effectively agregate 400 distinct organisations, I see that as 2 clients because my arrangements are with the two agregators and our SaaS apps handle them as self contained entities - but within each of those apps, they can add and remove their clients 400 clients without manual intervention.
If we saw our clients as the 800 little companies connecting up I would obviously have a different view. So it isn't just niching as a question of both software and market structuring. Hmmm, I guess I just kind of argued the articles case. We architected those apps to allow for painless client addition, to such an extent that we are completely unaware of the event - but more than that, we effectively outsourced the client recruitment function as well.
101 weeks ago
If we saw our clients as the 800 little companies connecting up I would obviously have a different view. So it isn't just niching as a question of both software and market structuring. Hmmm, I guess I just kind of argued the articles case. We architected those apps to allow for painless client addition, to such an extent that we are completely unaware of the event - but more than that, we effectively outsourced the client recruitment function as well.
101 weeks ago
Tariq West
What would you say in a college graduation speech? I'm graduating from college in a couple of weeks and considering applying to be Baccalaureate Student Speaker. I have a good chance at winning this honor if I can find a compelling theme and tell a great story. The prompt is as follows: "Share a reflection on how your spiritual journey has informed your education and commitment to the public good at Stanford. Inspire your classmates as the sole student voice during Commencement Weekend."
107 weeks ago from Brazen Undergrads, Creatively Inspired, Nonprofiteers, I am Gen Y and Future Leaders3 more
Doug Mitchell and Sadya Siddiqui recommended this
Tariq West:
Thanks all for the comments/suggestions! I didn't have time to put together a speech before the deadline but I will certainly be incorporating ...MoreThanks all for the comments/suggestions! I didn't have time to put together a speech before the deadline but I will certainly be incorporating your suggestions in a forthcoming written reflection on my blog. I'm thinking it will revolve around nurturing structural or "Galilean" serendipity in our lives and the spiritual and pragmatic meaning of that.
107 weeks ago
107 weeks ago
Tariq West:
Actually, to my surprise I was selected as commencement speaker for my department. Now to pull it all together - 10 mins to leave an impactful ...MoreActually, to my surprise I was selected as commencement speaker for my department. Now to pull it all together - 10 mins to leave an impactful message.
105 weeks ago
105 weeks ago
TOP IDEA:
Jonathan Bishop
People are invariably the opposite of what they claim most loudly to be. Bullies are cowards, the overtly moral are corrupt, the overly confident are terrified, the aggressively honest are liars, the officiously expert are unskilled. Strength, courage, kindness, honesty, excellence, and brilliance does not need to advertise itself.
I have lived by this rule for many decades, and, I regret to say, I have yet to find it fail.
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