Welcome to Brazen Careerist!

About Me

Leader in Internet Marketing, Online Sales, Online Community, & Social Media. Experienced CRM Database Manager, Trainer, and Writer. My experience is in achieving results while working with deadlines, budgets, and team interactions.

Work History

• TheDisneyBlog.com
• Owner, Editor, Writer
• June 2004 to Present

• o Manage online community and grow readership. Current monthly reach is 250,000 readers.
  o Research, write, and publish daily travel and entertainment related news and informative long-form posts.
  o Recruit, manage, and edit staff writers and guest authors.
  o Moderate comments and foster community.
  o Identify advertising and affiliate marketing opportunities. Maximize revenue opportunities through testing.
  o Perform Social Media marketing, track results, and build relationships using tools including: Twitter, YouTube, Flickr, Facebook, Google, Techorati, as well as related social networks.
  o Implement search engine optimization (SEO) and reputation management using layout and in-post methods. Maintain high page rank and abide by Google webmaster tool suggestions for indexing.
  o Maintain positive relationships with other webmasters, fans, and media contacts.

• Give Kids The World
• CRM Database Manager, Online Giving
• April 2005 to September 2009

• o Managed Client Relationship Management database including user input, integrity, and reporting standards. Trained users. Created workflows and procedures. Produced queries and reports.
  o Developed and implemented strategies to grow individual giving while maintaining an industry leading low administrative rate.
  o Researched, prepared, and tracked grants from foundations and corporate partners.
  o Grew primary online newsletter subscription base by over 600%.
  o Grew print newsletter subscription base by over 300%.
  o Developed and maintained client and vendor relationships.
  o Developed partnerships and fundraising opportunities. Managed online tools to maximize fundraising.
  o Represented GKTW at tradeshows and events.
  o Supervised twice yearly Gala silent auction processing and database.
  o Lead technology needs assessment team. Selected new Client Relationship Management database.
  o Supervised database coordinator, data entry, and fulfillment staff.

• Front Row Sports
• Online Sales & Marketing
• September 2003 to September 2004

• o Designed, populated, and maintained Ecommerce website.
  o Provided high level of customer service to website and eBay customers.
  o Purchased and tracked online advertising. Developed marketing plan for retail website.
  o Wrote copy and designed advertising for retail stores, including in store signage.
  o Managed, wrote copy, and provided customer service for eBay auctions with revenue of $1 million a year.

• Copyright Media Corporation
• Media Consultant & Advertising Sales
• September 2001 to March 2002

• o Wrote stories and columns, covered events, and performed interviews as assigned by publisher.
  o Generated advertising and website sales through existing relationships, cold calls, and other methods.
  o Developed and produced marketing materials.
  o Established strategic direction for marketing and related activities.
  o Participated in directing product development and magazine content planning.

• LaughingPlace.com
• Staff Writer & Advertising Sales
• July 1999 to May 2002

• o Wrote news stories and columns, covered events, and performed interviews as assigned by editor.
  o Photographed events using 35mm and digital cameras for publication.
  o Contacted advertisers, communicated with leads, worked with existing clients to provide a win-win situation.
  o Developed and produced media kit and sales materials.

• Capital Guardian Trust Company
• Technology/Production Coordinator
• March 1998 to Febuary 2001

• o Coordinated technology, training, and production for communications and marketing department of this top 5 financial services company.
  o Technology liaison: researched new software and technology, partnered with IT department in testing all new technology projects, and troubleshooting and maintaining office equipment including Macintosh and PC computers, software, printers, and color copiers.
  o As team leader was responsible for the daily assembly of marketing materials. Worked with my team to ensure high quality, timely delivery, and archiving of materials. Wrote procedures to assure top-notch results consistent with department workflow and high quality standards. Supervised fulfillment of publications.
  o Conducted software training. Wrote how-to documents and procedures. Chaired training taskforce.
  o Performed light desktop support for department.
  o Produced exhibits and marketing materials.

• HR Only
• Communications Officer
• June 1992 to January 1998

• o Developed and supported integrated information technology plan for staffing and consulting firm with offices in Los Angeles and Orange County.
  o Installed and maintained Macintosh and PC compatible hardware, LAN/WAN network, and software.
  o Designed a variety of marketing pieces, newsletters, and company web site.
  o Developed and supported direct mail database in FileMaker Pro.
  o Supervised data entry staff.

Education

• Lewis and Clark College
• Bachelor of Arts, Communications
• 1987 - 1992