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Eric Marshall
Okay, so based on the feedback, we're going to go for it. I've been plotting this in my head for the last day now, but I would really like those of you with experience in this field to guide me if I let us fall off track with this. So, here we go...this should be fun!
The Client: A 40-year old locally owned musical instrument and equipment retailer.
The Client: A locally owned musical instrument and equipment retailer
Anita Cohen-Williams: Before you start on a blog or social media, the first question I would ask is why is their website not doing better with traffic? I would start ...MoreBefore you start on a blog or social media, the first question I would ask is why is their website not doing better with traffic? I would start there, and improve that, and then turn to the blog and social media. i agree that Twitter and Facebook would be good, but there are also specialized networks for musicians. In addition, what about local schools and their musical classes? 123 weeks ago
Melissa Breau: Hi Eric, I agree with much of what has already been mentioned but I think everyone is missing one critical thing. Since they work with local ...MoreHi Eric, I agree with much of what has already been mentioned but I think everyone is missing one critical thing. Since they work with local bands, they should use them. Often local bands have HUGE social media presence and work very hard to create a fan base. Ask musicians to link back to their site. Incoming links will push them up in the google search result rankings. And if they post the details of each event they have on their site, the bands performing should link back to that information 119 weeks ago