Welcome to Brazen Careerist!

About Me

From print to web to multimedia and finally software interfaces, when it comes to design, I've done it all! I understand that design's function is to support the message and branding for each client and usability and user experience for each user.

I've been in design so long that "good design" has come back in fashion. It's now re-branded as Usability, User Experience and PET. I've been doing it all along, they just invented a new vocabulary for it!

Specialties

• Advocating for the end-user
• Empathing what the client really wants
• Concept to delivery design
• Consistency in branding and user experience across all customer-facing media
• Translating developer-speak to clients and vice versa
• Intelligent use of social media in business marketing

Work History

• American Airlines
• UX Interactive Designer / Usability Expert / Information Architect
• January 2007 to Present

• • Improving touchscreen interface design for user experience and accessibility on the check-in kiosks
  • Established and maintain touchscreen kiosk user experience best practices through heuristic analysis 
and usability testing
  • Introduced application-wide consistency across kiosk application by creating templated layouts, design patterns, style guides and wireframes for Flex/Agile development team during Internationalization efforts and a Flex rewrite
  • Created and maintain UX intranet complete with interactive UML process flows (by use case 
and high-level overview) and wireframe prototypes that are now used for training new agents 
and referenced by business units for strategic corporate planning
  • Provided usability and user experience expertise for multiple departments
  • Created interface designs for aa.com website and the check-in kiosk on multiple projects
  • Provided heuristic analysis of aa.com site architecture

• Dent Zone
• Creative Director
• March 2005 to January 2006

• • Designed and managed trade show booth at NACE 2005 (complete with hail stress balls!)
  • Created print materials, multimedia video presentation and promotional giveaways for trade shows and recruiting events
  • Redesigned all of the company’s websites with tighter branding between Dent Zone and its subsidiaries

• Multiple Clients
• Freelance Designer
• May 1995 to January 2007

• • Clients included: CCN, Creative Solutions Ad Agency, Enterpulse, Ernst & Young, LLP., Interact Simulations, Intuit, Jems Communications, KPMG Pete Marwick (Palo Alto & Dallas locations), Mary Kay, Inc., Miller Freeman Publishing, NAMM (Natl Assoc. of Music Making), Pier 1 imports, Inc., Proxima Multimedia, QuickSilver Interactive, Sally's Beauty, Scripps Clinic, Club Corp, CompUSA, PowerPact, Ryan Partnership, Square One, The Bingham Agency, Tenet Healthcare, The Urban Alternative, Tribal DDB
  • Cushman & Wakefield: Created an interactive Flash and video presentation 
for sales department covering downtown Dallas's commercial rental market

• Fairfield Properties
• Web Designer
• August 2004 to March 2005

• • Maintained 150 luxury apartment websites plus corporate and promotional sites
  • Redesigned promotional sites, including a national high-end apartment franchise for college students
  • Created print collateral for 150 apartment properties

• Canopus Corporation
• Creative Director
• January 2001 to December 2001

• • Lead successful overhaul of the company’s website to increase daily hits to over 100k
  • Re-branded the website, packaging and collateral materials for consistent product branding in international markets
  • Improved the branding strategy to create coattails from existing successful products to new products
  • Saved money and eased compliance with translation requirements in several countries by creating custom packaging designs for localization in international markets

• Scripps Clinic
• Graphic Designer
• October 1998 to May 1999

• • Created medical presentations and illustrations. One illustration was selected for a medical journal cover.
  • Created all print materials for annual conferences
  • Created all promotional brochures and signage for 75th anniversary. Additional editions of the signage was requested for permanent installation at all Scripps location.

Education

• University of Texas at Arlington
• Bachelor of Fine Arts, 2D Studio, Art History
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