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TOP IDEA: John Barber Community Roundtable just came out with State Of Community Management Report. Useful. http://bit.ly/c2dgZu.

116 weeks ago from Community Managers

Maggie McGary, Jim Storer and Ryan Healy recommended this

Stephen Debruyn Can social media be integrated with more traditional marketing strategies and tactics?

119 weeks ago from Social Media Marketers

Jim Storer: It's not a matter of "can" it's a matter of "must." Treating social media as a discrete channel within your marketing strategy is a recipe for ...MoreIt's not a matter of "can" it's a matter of "must." Treating social media as a discrete channel within your marketing strategy is a recipe for failure, imho. It touches most aspects of a marketers strategy and needs to be considered with them all. Re: the 4p's... it definitely can impact product and place and has a huge role in overhauling promotion. How it impacts price is a little less concrete. I hope that helps.
119 weeks ago

Ryan Paugh What do you guys think of this Facebook community-building strategy by Rich Millington: http://bit.ly/bt3beo Would any of you ever do this, or is it too shady? My gut tells me that this kind of strategy wouldn't necessarily yield the types of community members that you're looking for.

120 weeks ago from Community Managers

Sadya Siddiqui recommended this

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Ryan Paugh: I like that idea a lot! And it could actually fit in nicely with an upcoming release.
120 weeks ago

Bear Heiser: Rachel- GREAT IDEA! The question you posed is something that hits the "emotional home" of the user. I cannot even begin to list the amount of ...MoreRachel- GREAT IDEA! The question you posed is something that hits the "emotional home" of the user. I cannot even begin to list the amount of times I have thought that about my resume. By engaging the user right off the bat you are creating a road of creative and connective thought for them to pursue. Using this approach will reduce the likelihood of being ignored and introduce a genuine relationship to the consumer.
120 weeks ago

Ryan Paugh Ok, I definitely want to ask everyone how they maintain a healthy work-life balance, blend or whatever you want to call it, as a Community Manager. It's something Maggie and I started talking about yesterday. Can you guys share any stories, tips, etc?

121 weeks ago from Community Managers

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David Spinks: I have no problem shutting down. One thing I make sure of though, is that as I get emails to my phone, I check them right away. If it's a ...MoreI have no problem shutting down. One thing I make sure of though, is that as I get emails to my phone, I check them right away. If it's a pressing issue, I have no problem hopping back online and responding to it. Most issues aren't that pressing though, and a response now would be just as good as a response in the morning, so I wait until the morning.
121 weeks ago

Rebecca Thorman: Rachel - I think as you grow, you should consider delegating just one person for the job if you can't. For instance, I know I use this example a ...MoreRachel - I think as you grow, you should consider delegating just one person for the job if you can't. For instance, I know I use this example a lot, but iTunes has 1 person managing and posting on their Facebook fan page (and they get 10,000 new fans a day!). Other people contribute content ideas, etc. to a shared spreadsheet, but just one person takes control. It could get quite ugly if you try to spread the duties across people, unless you do it by niche.
121 weeks ago

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