Welcome to Brazen Careerist!

About Me

Jill is a marketing professional specializing in interactive media. Her interactive experience includes search engine optimization, pay-per-click advertising, HTML newsletter/email marketing, web and graphic design, user experience, and social media. She also has a strong foundation in traditional marketing channels which she acquired through her Integrated Marketing Communications degree program at San Diego State University. Jill understands how interactive strategy fuses with traditional media to create strong brands with consistent messaging across all marketing channels. She is focused on streamlining the online customer experience to maximize ROI, and she considers it her responsibility to educate herself on the most current and effective interactive marketing trends which are changing every day.

Work History

• Harbor Yacht Clubs, LLC
• Director, Sales & Marketing
• May 2007 to August 2009

• • Redesigned company website in order to establish brand identity, optimize content for search, and improve online customer experience.
  • Increased CTR nearly 400% in Google AdWords campaigns. Established and maintained PPC accounts in Yahoo! Search Marketing and Microsoft adCenter.
  • Implemented SEO tactics including link building, meta tag editing, and keyword research and analysis. Installed web analytics tools to generate keyword performance reports used to make website and SEO improvements as needed.
  • Managed company blog, social networking accounts, and presence on user review sites.
  • Developed effective and systematic online lead strategies. Installed brochure request and contact forms on website to generate direct marketing contact lists. Delivered targeted email marketing campaigns to generate new business and increase conversions.
  • Launched new website for corporate sailing events, optimized landing pages, and set up PPC accounts and web analytics for new site.

• Harbor Yacht Clubs, LLC
• Marketing & Administrative Assistant
• May 2005 to May 2007

• • Received all incoming phone calls for reservations and inquiries.
  • Responded to emails, contact forms, and brochure requests delivered through website. Maintained detailed lead contact lists for direct marketing campaigns.
  • Greeted members and guests, provided information about club offerings, and gave facility tours for prospective members.
  • Coordinated sailing charters and corporate team building events. Hired US Coast Guard licensed captains as needed for charters, classes, and corporate events.

• SDSU College of Extended Studies
• Administrative Assistant
• August 2004 to May 2005

• • Answered phone calls and provided certificate program and extension course information to prospective students.
  • Supported Dean’s office administration staff with customer service, office management duties, and direct mailing projects.

• Courtside Club (Western Athletic Clubs)
• Aquatics Registrar & Swim Instructor
• April 2002 to August 2003

• • Coordinated aquatics program schedule of a high end sports resort.
  • Taught swim lessons, managed lifeguard staff, and coached junior swim team.

Education

• San Diego State University
• Bachelor of Science, Business Administration, Integrated Marketing Communications
• 2003 - 2007

• • Developed an integrated marketing communications campaign proposal over the course of graduating semester for Anheuser-Busch’s 180 Energy Drink. Presented campaign plan and creative theme to regional brand manager, who requested a second presentation at regional office in San Diego.
  • Awarded “Most Creative” campaign theme for marketing proposal developed for USA Archery to promote the sport in the 2008 Beijing Summer Olympics.