Welcome to Brazen Careerist!

About Me

I am an eternal optimist with the passion to learn and expand my depth of knowledge in interactive marketing communications. Such as, social media marketing, online advertising, search engine marketing and various avenues of interactive communications.

My best work has been integrating online and traditional media for a broader and more successful integrated marketing communications campaign.

I've garnered five solid years of experience in the field of communications and marketing in industries such as higher education, healthcare, non-profit and small business ownership. That experience coincides with a master's degree in Integrated Marketing Communications.

I'm a natural organizer and planner. I pride myself on keeping my work organized and meeting deadlines. If a situation occurs outside of that plan I thrive on making it work.

I am constantly finding new ways that blogging, social networking, web technologies., podcasting, twittering, emailing, texting and other forms of communication that was unheard of 5 minutes ago, will change the face of marketing communications.

Work History

• Glass Half Full Communications
• Consultant/Freelance PR
• January 2009 to Present

• Glass Half Full Communications is a public relations consultancy with experience in project management, public relations, digital marketing, social media and copywriting.

  Experience includes industries such as higher education, healthcare, small business and full-service marketing agencies.

  -Project management experience includes packaging design for Dirt Devil home care products. Managed numerous time lines, budgets and a team of creative graphic designers.
  -Public relations experience includes media pitching and placement in local, regional and national media outlets.
  -Copywriting experience includes experience writing advertising copy and web site content.
  -Digital marketing and social media experience includes a network of over 400 social media professionals. Training for small businesses and organizations to best utilize their social media opportunities.

• AAF Greenville
• Communications Coordinator

• My primary responsibility of this committee is to spread the good word about AAF Greenville. That includes events, student internship programs, legislative opportunities, public service projects and more. Using various mediums via social and traditional media.

  My committee also collects all press clippings, event photos and other print materials for use in the assembly of our Club Achievement books in the spring, as we compete against other clubs our size across the country for national recognition of our hard work on behalf of the industry.

• Beechwood Continuing Care
• Development/Marketing Coordinator
• April 2008 to November 2008

• • Authored articles for and produce quarterly staff and organizational newsletters
  • Managed advertising budget and coordinate radio and print advertising initiatives
  • Spearheaded public relations and in-house marketing initiatives through maintaining relationships with media outlets, writing press releases, and managing website
  • Coordinated fund raising and community events and manage large teams of volunteers

• University at Buffalo Alumni Relations
• Communications Coordinator
• August 2005 to April 2008

• • Authored approximately thirty profiles highlighting accomplishments of prominent alumni that were featured on office’s website and in the alumni magazine
  - Performed in-depth profile research to formulate interview questions
  - Conducted comprehensive interviews over the phone and in person
  • Supervised design and maintenance of website with more than one hundred pages
  - Spearheaded website project to create interior pages for special events
  - Integrated online event management system into website and wrote and managed regular e-mail broadcasts to alumni base of more than 200,000
  • Wrote and coordinated distribution of office’s monthly newsletter to 200,000+ alumni
  • Managed communications budget to develop marketing material and print collateral
  • Designed and coordinated office’s annual calendar of events and supervised budget

• The Buffalo News
• Copywriter
• November 2004 to April 2005

• • Wrote and proofread copy for more than 50 in-house advertisements
  • Streamlined production process for both in-house and client advertisements by serving as the interface between the marketing department and print production

• Deveney Communications
• Junior Associate
• May 2004 to September 2004

• Selected from applicant pool of 200+ candidates to be first summer scholar
  • Wrote media advisories and pitched stories to regional media outlets
  • Performed extensive media research leveraging LexisNexis, Bacon’s, etc.

Education

• St. Bonaventure University
• Masters of Arts, Integrated Marketing Communications
• 2007 - 2009

• Beijing Institute of Technology
• Certification, International Business Administration
• 2008 - 2008

• Canisius College
• Bachelors of Arts, Communications, Public Relations/Advertising, Certification in Integrated Marketing Communications
• 2001 - 2004