Welcome to Brazen Careerist!

About Me

10+ years in-house experience at leading international ad agencies, creating winning campaigns for mega brands, such as AT&T Wireless and Dell. Accomplishments include:

• Generated all time response records for BellSouth's Large Business direct marketing program.

• Raised over $8 million using targeted direct mail, launching The Berger Funds balanced-style mutual fund.

• Drove 50% increase in AT&T Wireless’s voice-activated information service through national radio campaign.

Work History

• G2 direct & digital
• Associate Creative Director
• May 2005 to Present

• Clients: AT&T, BellSouth, cheaptickets.com, Jewish National Fund, Nestlé Waters, Time Warner Cable Business Class, Sun Chemical, Starlight Children's Foundation, University of Maryland
  Develop creative advertising communications, from branding initiatives through to direct response tactics. Supervise three Art Director/Copywriter teams charged with executing DRTV, Radio Spots, Print Ads, Direct Mail, Online Web Banners, Landing Pages, Microsite and Websites.

• Freelance
• Copywriter
• September 2003 to May 2005

• Clients: AOL, beach-nut.com, CitiAAdvantage Card, Reminyl, NetJets, VerizonSuperpages.com
  Developed creative advertising communications for advertising agencies, including: Alchemy, dotglu (Kirshenbaum Bond & Partners), MRM Partners and Tracy Locke.

• Ogilvy & Mather Advertising
• Creative Supervisor/Copywriter
• September 2001 to September 2003

• Clients: AT&T Wireless, New York Public Library
  Supervised three Art Director/Copywriter teams charged with interpreting marketing strategies to develop National Retail Print, National Radio Brand and Retail spots and Local Market Promotional Print and Retail advertising campaigns.

• Lowe Worldwide
• Senior Copywriter
• June 1996 to July 2001

• Clients: Avon-by-Mail, Berger Funds, Cunard, JFax, MediaOne, MONY, RCN
  Developed creative concepts in a wide variety of media, including DRTV, Radio, Print, traditional direct mail, email, landing pages, online banners and OOH. Lead writer on the Berger Funds account (mutual funds).

Education

• Columbia University
• BA, Political Science
• 1984 - 1989

• Editor, Columbia Daily Spectator