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Jennifer Smith
Madison , WI
Director-Communications & Marketing, Thrive
Fans (3)
Groups (4)

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Work History

  • Thrive
  • Director, Communications & Marketing
  • April 2007 to Present
  • Director of Communications & Marketing for the economic development enterprise of the 8 county Madison Wisconsin region. As the first employee hired to help launch this business, I am responsible for all things communications, from long-range strategy to implementation and management. This includes website, print materials, collateral materials, social media presence, paid and earned media, PR pitching, presentations, guest editorials for staff and board, white papers, etc.

  • In Business magazine
  • Editorial Director
  • September 2004 to April 2007
  • Managed the editorial process and content for a monthly B2B glossy magazine, average 64 pp., to approx 16K targeted circulation with 60K pass along readership rate. Responsible for editorial and art staff and product; wrote approximately half of each month's magazine.

  • Thompson Gale
  • Editorial Project Manager
  • January 2000 to September 2004
  • Responsible for eight books, each publishing four times annually, on literature for college-age students. During the last two years of my tenure there I was also responsible for developing a project plan, scripts and process to migrate print content to databases circulated through public libraries nationwide.

  • Various professional employers
  • Various professional positions
  • January 1990 to January 2000
  • Professional positions during this decade include:
    -Worldwide Instructional Design (WID): Technology Coordinator
    -CUNA Mutual Group: Programmer
    -UW Madison Business Information System: Technology Coordinator/Trainer
    -Lobbyist/Guest Trainer: GROW; also helped to write the Violence Against Women Act
    -United Council: Women's Affairs Director

Education

  • UW Madison-Wisconsin
  • BA, Women's Studies, Religions, Medieval History, Anthropology, Latin
  • - 1998
  • Independent major.

  • Madison Area Technical College
  • Vocational-Technical, Programming and Systems' Analysis, AS400, Mainframe
  • - 1998
  • Madison Area Technical College
  • Associate's degree
  • 1986 - 1988

Groups (4)

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Fans (3)

Ryan Paugh
Annabel Candy
Neeraj Bhushan