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Co-founder of J-CAP Creative, a London-based marketing communications consultancy, my career in marketing is the natural progression of combining my love of social psychology with an analytical (and “practical”) business background. I have a BA in Economics from the Whittemore School of Business at the University of New Hampshire, and an MSc in Organisational Behaviour and Social Psychology from the London School of Economics. My career as an independent consultant began when I managed to convince my supervisor to hire me on as an independent marketing consultant when I had decided to try out the Antipodean New Zealand lifestyle. So with my first client, my freelance career was off to a bang and my entrepreneurial spirit was officially set free. Since then, the flexibility of self-employment has allowed me to combine my fascination with human nature with my passion for travel and compulsion to shun routine.