Welcome to Brazen Careerist!

About Me

ABOUT ME: MBA-educated, CPG marketer with nearly a decade of experience in marketing. Goal-oriented, I face daily challenges of varying shapes and sizes with passion and persistence. Fueled by a strong sense of intellectual curiosity, I continue to explore the world through the lens of a critical thinker. This in turns allows me to continue to grow as a marketeer! In fact, I keep track on everything I'm learning on my blog at www.curiousmarketeer.com. Check it out!

I can be reached at jeannie at jeanniechan.com or follow me on Twitter @jeannie_chan

SKILLS: business review, market analysis, integrated consumer promotion planning, trade promotion development, account management, direct-to-consumer marketing, consumer research, shopper marketing, budget management, international business relations, agency management, cross-functional relationship development, new product launches, marketing program management, pricing analysis, project management

Work History

• Hill's Pet Nutrition, a Colgate-Palmolive Company
• Product Manager

• • Executed an integrated marketing campaign on value proposition, including newspaper media, digital, direct-to-consumer, and in-store elements. Provided creative direction to agencies with input from a cross-functional team. Determined market coverage and tracked spending.

  • Implemented a sampling program in PETCO stores to support the launch of the new product.

  • Analyzed retail sales, shopper loyalty, and panel data to provide insights to senior management on shopper reactions to price changes.

  • Managed a brand differentiation study, which provided a new platform for making product claims.

• Edward Jones
• Product Specialist

• • Led the department’s efforts as subject matter experts to promote individual stocks as part of a balanced portfolio. Developed opportunities to enhance integration into new sales training. Managed four sales force promotions to veteran brokers.

  • Analyzed individual Canadian branch office’s security holdings to identify opportunities for diversifying and improving each branch’s business.

  • Identified an opportunity, and worked with Legal, to enhance regulatory compliance on the firm’s municipal bond marketing materials.

• Washington University Student Media, Inc
• Senior Marketing Consultant

• • Sold advertising space to local businesses targeting college students, by recommending specific advertising strategies and ad designs. Exceeded annual sales goal by 22%, and developed a portfolio of over 20 clients.

  • Managed the ad sales of the Discover St. Louis business directory, which was the most widely distributed publication for the company.

  • Supported the training of new Marketing Consultants. Mentored new Marketing Consultants and assisted with lead generation.

• Kumon Learning Centers
• Marketing Assistant

• • Coordinated the marketing campaign for the Kumon-Florissant center grand opening. First-month enrollment exceeded target by 25%.

• General Electric Global Product Development
• Practicum Consultant

• • Led work sessions and coordinated team effort to compile the final deliverable, including business case for five high priority products to client.

  • Co-conducted a global survey of eco products and participated in brainstorming sessions to identify products that would expand the ecoimagination brand domestically.

  • Coordinated a research trip to Japan to study emerging eco trends and presented findings at the 2007 International Business Outlook Conference.

Education

• Washington University Olin Business School
• Master of Business Administration, Brand Management
• -

• Charles F. Knight Scholars (Top 10)
  Dean's Scholar (Merit-based full-tuition scholarship)

• Washington University
• Bachelor of Arts, Economics, Business
• -

• Magna Cum Laude