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Sales, marketing, fundraising, corporate development, community relations - they're all part of the same game, a game where winning means effectively connecting with your audience, grabbing their attention and spurring them into action. I know how to win, and I have proven success using traditional and innovative tactics to connect with an audience, sell my message, and get results.
Seeking an opportunity to leverage these talents to enhance the success of an organization through an integrated attack of attention-grabbing marketing, tactical sales strategy, diplomatic media and community relations, and inventive language that moves people to positive action.
Creating innovative sales strategy – and corresponding marketing materials – for outside sales and account development.
Developing, implementing and managing targeted campaigns and corporate development programs, including external marketing; market intelligence and sales support; public and media relations; internal communications; staff development, training and talent assessment; and recruiting.
Managed content and layout, directed staff writers as editor of Almanac page for daily newspaper. Wrote editorial and food columns, as well as feature stories and hard news coverage.
Developed and managed multimedia advertising and marketing efforts; cultivated outside advertising/sponsorship sales; managed media relations; developed multimedia visitor materials (brochures, newsletter, etc.).
Cultivated partnerships with businesses and non-profits, centered on creation and coordination of promotional events ranging from grassroots efforts to 10,000-seat events.
Researched and created multimedia company history for 112-year-old family-owned sporting goods retailer. Developed multimedia marketing campaign centered on company history as part of grand opening of new location.