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Contributed to enhanced quality of marketing materials by proofreading, editing, and re-writing brochure contents.
Brought clarity to letters and notifications through grammatical corrections and accurate articulation of thoughts and ideas.
Strengthened the impact of clients work by fleshing out abstract concepts and turning them into dynamic, powerful statements.
Responsible for development/maintenance of Social Media and Email Marketing campaigns for entertainment complex (3 bars, a restaurant, pizza shop, and a nightclub).
* Analyzed top competition for each venue (social media presence and email campaigns).
* Devised social media strategy to win over shared market, increase engagement and sales.
* Facebook (1 profile, 7 pages)
* Twitter (7 profiles)
* Yelp (7 profiles)
* Foursquare (7 profiles)
* YouTube (5 profiles)
* Social Media Advertising.
* Targeted Tweets/Status Updates with market-friendly content.
* Utilized event invites on Yelp and Facebook.
* Created and deployed Foursquare Specials.
* Nurtured engagement via photographs and videos of venues in action.
* Monitored customer feedback online.
* Ran email campaign (iContact).
* Tracked metrics.
* Created/edited wording for graphics and emails.
* Co-planned overhaul of all venue websites.
* Photographed food, drink, and misc. items for various purposes.
Provided marketing analysis of client websites in order to boost prospect conversion rates and avoid traffic drop-off.
Analyzed social media presence of client’s competition.
Determined best practices for winning over shared target markets.
Created overall social media marketing strategy.
Deployed consistent branding across all profiles.
Engaged meaningfully with prospects and followers across all profiles to set client up as industry expert and a go-to.
Tracked metrics across profiles and website in order to gauge effectiveness of strategy.
Adjusted strategy as needed to maximize campaign efforts.
Optimized client social media profile wordings with SEO / keywords and appropriate marketing slant.
Blog content created/edited/published for Social Media Magic and Get Hired Boot Camp companies.
Email campaign content writing for SMM and GHBC, as well as Social Media Magic University.
Other misc. writing and editing as needed by SMM, GHBC, and SMMU.
Enriched internet marketing campaigns for various clients using article-based marketing techniques.
Developed compelling blog and web content using SEO and keyword research to gain search engine attention.