Welcome to Brazen Careerist!

About Me

Sassy little frassy marketing professional with 6+ years in marketing. Interested in learning new ideas and tools on how to improve branding, enhance marketing communication, plan an event, and engage in business social media. Love to sign up for enewsletters, read Twitter and LinkedIn posts, and take online surveys. Hoping to obtain a Master's degree in Marketing or eMarketing in the near future.

Work History

• Assisted Living Concepts
• Corporate Marketing Production Manager
• March 2008 to Present

• * Develop new marketing strategies to win customers & increase market share
  * Research and analyze competitive market
  * Perform market segmentation & create strategic marketing plans for target audiences
  * Spearhead emarketing initiatives, including enhancing online ordering & increasing Internet presence
  * Plan & execute marketing campaigns to further business growth objectives & strengthen brand
  * Implement strategic communications and targeted advertising, including print, radio, online advertising, & collateral materials for 200+ U.S. locations
  * Produce slogans & text; team up with designers in brand development
  * Create & manage promotional projects with field teams aimed at increasing sales
  * Present new tools & information at meetings
  * Maintain & enhance CRM software to track sales activity and customer information
  * Train sales managers on company culture, tracking tools, & best practices

• The Boerke Company
• Marketing Coordinator
• October 2005 to March 2008

• Marketing Management
  • Led advertising campaigns and managed media relationships.
  • Developed the annual marketing budget and sales forecasts.
  • Oversaw the creation and editing of marketing and communications plans.
  • Collaborated with industry partners to develop conferences and exhibitions.
  • Redesigned and maintained the company website.

Education

• University of Wisconsin-Eau Claire
• Bachelor of Business Administration, Marketing, Business Communication
• 2000 - 2004