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TOP IDEA:
Jackie Adkins
What Word Do You Own? - http://www.brazencareerist/2010/02/23/what-word-do-you-own
TOP IDEA:
Jackie Adkins
The Paradox of Building Stronger Online Relationships - http://www.brazencareerist/2010/02/25/the-paradox-of-building-stronger-o...
Will Muller:
Good stuff Jackie; thanks!
An engaged online audience can absolutely become further engaged by physical contact. However, one of the biggest ...MoreGood stuff Jackie; thanks!
An engaged online audience can absolutely become further engaged by physical contact. However, one of the biggest reasons for social media's growth for business is that it allows companies to connect with lots of people inexpensively. So, to travel the world to 'hug' all of your community members would probably not be possible for most organizations, but here are a few ideas that can have a similar effect:
1) Invite members to a casual event. Even if a liaison for the company cannot actually attend, facilitating a networking event like a happy hour or a baseball game for members of the community to high five each other can go a long way in strengthening their bond with you and your community.
2) Phone surveys. Giving someone a voice to connect with will not only strengthen emotional ties, but uncover new opportunities and allow you to better understand your audience.
3) Send hand-written letters. Don't worry about your agenda or call to action, just having something physical that shows that your a person, not a faceless organization or name to rally behing. Hand written is key, keep it simple. Often, contributing members of social communities thrive on recognition - a small thank you can be huge.
116 weeks ago
An engaged online audience can absolutely become further engaged by physical contact. However, one of the biggest ...MoreGood stuff Jackie; thanks!
An engaged online audience can absolutely become further engaged by physical contact. However, one of the biggest reasons for social media's growth for business is that it allows companies to connect with lots of people inexpensively. So, to travel the world to 'hug' all of your community members would probably not be possible for most organizations, but here are a few ideas that can have a similar effect:
1) Invite members to a casual event. Even if a liaison for the company cannot actually attend, facilitating a networking event like a happy hour or a baseball game for members of the community to high five each other can go a long way in strengthening their bond with you and your community.
2) Phone surveys. Giving someone a voice to connect with will not only strengthen emotional ties, but uncover new opportunities and allow you to better understand your audience.
3) Send hand-written letters. Don't worry about your agenda or call to action, just having something physical that shows that your a person, not a faceless organization or name to rally behing. Hand written is key, keep it simple. Often, contributing members of social communities thrive on recognition - a small thank you can be huge.
116 weeks ago
Jackie Adkins:
@David - Thanks for taking the time to comment, and I agree, we can't exactly duplicate the experience that an in-person interaction with ...More@David - Thanks for taking the time to comment, and I agree, we can't exactly duplicate the experience that an in-person interaction with customers would result in here on the Internet. However, we can foster relationships so that when the time comes for that actual physical interaction comes (whether it be they order a physical product, attend an event, or walk in a store), that interaction is even more impactful.
@Lindsey - Haha, glad I could help you think through some stuff out loud! That is definitely one of the coolest advantages of social media. In real life, you'd never be able to step into a conversation and help a customer out. But now, you can easily search for these complaints/questions about your product and offer your assistance.
@Will - Great examples! You're definitely right that actually traveling around in hopes of reaching all of your customers in person isn't feasible, but these are all great ways of still being able to give them that offline experience of your brand.
116 weeks ago
@Lindsey - Haha, glad I could help you think through some stuff out loud! That is definitely one of the coolest advantages of social media. In real life, you'd never be able to step into a conversation and help a customer out. But now, you can easily search for these complaints/questions about your product and offer your assistance.
@Will - Great examples! You're definitely right that actually traveling around in hopes of reaching all of your customers in person isn't feasible, but these are all great ways of still being able to give them that offline experience of your brand.
116 weeks ago
Jackie Adkins
Great to see u30pro hopping on Brazen! Great move, Lauren, David, and Scott. Looking forward to connecting with some new peeps through here, so hit me up everyone!
122 weeks ago from u30pro
David Spinks:
Glad to have you Jackie. I think Brazen will be a great place for our community to connect further.
122 weeks ago
122 weeks ago
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