Welcome to Brazen Careerist!

About Me

I am an Opportunity Discoverer. A creative and focused problem solver with a passion for crafting online products and services that are engaging and deliver measurable results. I strive to believe in my work and do whatever it takes to get the job done.

I've held leadership roles in technical, creative and business capacities so I’ve done just about everything in my 15 years of experience. My areas of expertise are elearning, online marketing, and digital entertainment.

My current role is a white-knuckle fun-fest mix of sales, community and product development, copywriting and design.

Specialties
Brand Building, Creative Direction, Interactive Design, Copywriting, Community Development, Elearning, Online Marketing, CRM, Product Management, Project Management, Proposal Development, Selection / Hiring, Process Engineering

Work History

• BlueVolt / FieldRanger / BlueTech, LLC.
• Creative Director
• September 2006 to Present

• Award-winning purveyor of fine Learning + Marketing Solutions

  * Define and execute yearly plans for Marketing and Content Development teams
  * Develop Marketing campaigns for print, direct mail and online channels
  * Establish and grow multiple in-house brands
  * Manage SEO/SEM/SM practice
  * Develop new products and services
  * Direct a wide variety of eLearning content including games, interactive animation, live online training, motion graphics, and long form video

  Reference: www.BlueVolt.com, http://go.BlueVolt.com, www.fieldranger.com, www.HADCOuniversity.com, www.WernerClimbingPro.com

• Attensa, Inc.
• Web Marketing Manager
• December 2005 to September 2006

• Enterprise RSS Products

  * Managed cross-functional web teams and outside service providers to deliver effective interactive marketing plan
  * Defined media mix and resource allocation for the business based on matching marketing and sales objectives to budget
  * Developed, monitored, analyzed and maintained ROI reporting
  * Continuously optimized Web marketing mix

  Reference: www.Attensa.com

• McElroy Advertising, Inc.
• Director, Technical Services
• January 2000 to August 2005

• Integrated Marketing Agency

  * Core contributor to company growth from four employees and under $1M in billings to fifty employees and $7M
  * Led the design and implementation of VeryBestKids.com, Nestle's first family-focused platform brand
  * Managed between ten and thirty simultaneous projects with overlapping goals and tight timelines
  * Produced over 100 websites and CRM campaigns for some of Nestle's highest volume sites with over 100,000 registered users and traffic spikes of 15,000 requests per minute
  * Client liaison on technical and creative issues to ensure the accurate and efficient attainment of objectives
  * Proven success in hiring, training, mentoring and retaining talent

  Reference: www.NestleCrunch.com, www.VeryBestKids.com, www.Nesquik.com, all Nestle USA Beverage Brands

• Flinch Studio
• Co-Founder, Technical Director
• August 1997 to January 2000

• Animation Epicenter
  * Established a Flash-based animation studio to develop character animation and branding content
  * Hands-on responsibilities Included
  --Business Development
  --Creative Development
  --Technical Direction
  --Audio and Animation Production
  * Projects include The Muppets in 3D and Adam Sandler's The Peeper, one of the first high-profile streaming animation segments for Warner Bros. Online

  Clients: Kelloggs/Magnet Interactive, Adam Sandler, Warner Bros. Online, Dream Theater

  Reference: www.Flinch.com, http://looneytunes2.warnerbros.com/ltti/