Welcome to Brazen Careerist!

About Me

I'm an experienced new media editor with demonstrated success leveraging web analytics to produce top-performing online content for media publications and a nonprofit. My experience includes data reporting; social media engagement; research; copywriting and copyediting; SEO; podcasting; video, webinar and online seminar production; and management of writers. I've been formally recognized for my problem-solving ability.

Work History

• Givology
• Director of Online Communication
• January 2011 to Present

• Manage the online communication activities for an educational philanthropy marketplace directly connecting donors to students and projects around the world at www.Givology.org. Develop strategy to expand organization’s Web presence through online media, social networks and social media marketing.
  • Analyze trends in data to improve online content production. Increased unique visitors by 12%.
  • Perform analysis in Google Analytics to recommend to the executive team and other staff areas for improvement on Givology’s website. For instance, helped identify the need to improve paid keyword terms and their landing pages due to their overall bounce rate of over 88% (about 19% above the site’s average). Instructed Givology’s bloggers to add keywords to blog titles, tag blog content, and link to related internal blog content to better optimize site for search. Implemented social share buttons on Givology’s blog to increase viral spread of Givology content.

• Six Sigma & Process Excellence IQ/IQPC Online
• Senior Editor
• September 2008 to October 2010

• Managed online media and social networking portal at www.processexcellencenetwork.com that caters to Lean Six Sigma/Process Excellence practitioners and executives. Developed and edited user-generated intellectual content in the form of articles, columns, interviews, podcasts, blogs, videos, webinars, online seminars and white papers.
  • Launched company’s revenue-generating online seminar business. Identified topics for production using web traffic data. As a result, produced the top-selling seminar. Generated $27,803 in total revenue.
  • Analyzed web traffic to identify top-performing topics on the site for future content production. As a result, achieved the highest visited portal out of all sister portals (average of 20,863 unique visitors per month) and the number one rated Six Sigma podcast show on iTunes (over 100,000 downloads).

• The Vanguard Group
• Brokerage Associate
• July 2006 to September 2008

• Executed equity and mutual fund trades. Performed multiple customer service functions including assisting clients with opening new accounts. Drove resolution of clients’ trade disputes utilizing research and trading team’s resources. Resolved delayed transfers and general account maintenance issues. Analyzed data and collaborated with team members to solve process issues across Vanguard Brokerage Services (VBS). Trained new employees on taking client service calls and brokerage trades.
  • After having collected customer feedback, eliminated the misuse of an asset transfer form once my suggested correction to the form was implemented. As a result, earned the VBS department award for Best Business Suggestion of 2007.

• The Vanguard Group
• Data Analyst
• June 2005 to July 2006

• Created reports utilizing Vanguard’s proprietary software for institutional retirement plan clients. Performed additional work flows to assist other associates with the volume of their assigned reports, resulting in improved resource alignment. Drove process improvement by utilizing process analysis, flows, and data collection and charting. Trained new employees on reporting systems.

• CMSWire
• Editorial Assistant (Part-Time Contractor)
• May 2011 to October 2011

• Managed and edited guest contributor articles for an online publication dedicated to all things content management at www.cmswire.com. Conducted research on trends, topics and new authors for future articles. Interacted with readers on Twitter, Facebook and LinkedIn.

• The Analysis Exchange
• Web Analyst Volunteer
• January 2012 to January 2012

• Assisted an early-stage nonprofit with its Google Analytics implementation and web measurement framework development.
  • Wrote a Google Analytics implementation and campaign tracking guide for the nonprofit to deliver to its web developer.
  • Formalized nonprofit’s web measurement framework by identifying key performance indicators based off of the nonprofit’s business objectives and goals. Provided instructions for accessing these metrics within Google Analytics.

Education

• Bryn Mawr College
• A.B., Economics
• 2001 - 2005