Welcome to Brazen Careerist!

About Me

University of Lima Graduate BA in Communications specialized in Advertising and Marketing, solid experience creating and developing digital marketing campaigns, advertising and brand image building or strengthening strategies. Agile in planning and executing valuable projects. Ability to lead multidisciplinary teams.

Work History

• Xcode AS
• Marketing Specialist
• September 2009 to Present

• - Corporate website redesign. Creating a dynamic, modern and functional site.
  - Creation, management and production of the brand's corporate blog.
  - Development of social networking strategy. Brand Community manager.
  - Creation and maintenance of Google AdWords campaigns meeting leads, visitors and new customer goals for the company.
  - Strategic partnership development with the Peruvian-Nordic Chamber of Commerce, joint product development.
  - Strategy development in social networks and online advertising for external clients.
  - Manage brand image at public events.

• Neo Consulting
• Senior Consultant
• May 2008 to July 2009

• - Responsible of online advertising area.
  - Design launch and customer search strategy for the new agency.
  - Negotiation in the 3 mayor accounts the agency handled: USMP, UPC Graduate School and Aceros Arequipa.
  - USMP: strategy design and web contest, social network strategy and website implementation. 2000 Facebook fans, over 2500 registered users for the virtual draw, over 5000 website unique visitors per month during the 2 month campaign.
  - UPC: eMBA program website redesigned, Google AdWords campaigns supervision for different graduate programs reaching target of over 200 quality leads for every course.
  - Aceros Arequipa: Web strategy development, website implementation and online video. Over 2000 unique visitors per month during the campaign.

• Sodimac Peru SA
• Marketing Assistant
• October 2007 to May 2008

• - Brand graphic advertising development and supervision, promoting sales of various products in different business categories.
  - Television content production and supervision in the brand sponsored TV programs, promoting low rotation seasonal products.
  - Supervision of monthly photo shoots and brand’s monthly catalogue design.
  - Advertising responsible of Sodimac Guide project, meeting project sales goals.

Education

• University of Lima
• Graduate BA in Communications, Advertising and Marketing
• 2003 - 2008

• Superior third