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Erica McGillivray
Seattle, Washington
ExOfficio
Marketing
Fans (5)
Groups (9)

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About Me

Creative, efficient, and resourceful web producer, community manager, and writer who produces effective results. Extensive experience with web development, content management, and using social media to connect with people all over the world; versatile author and editor with a love of cooking and comics. Thoroughly addicted to tweeting, blogging, and sharing online with my global community.

Work History

  • ExOfficio
  • Web Producer
  • April 2007 to Present
  • Project manager and creator of all e-mail newsletters, from initial advertising campaign idea and graphics to the tracking and analysis of the sent newsletter's analytics.

    Creation, maintenance, and analysis of ExOfficio's Twitter, Facebook, and other social media endeavors for events and brand community building.

    Front-end webmaster with responsibilities of keeping merchandise assortment, copy, and graphics up-to-date and maintaining ExOfficio.com to convey the proper outdoor lifestyle branding message.

    Proposing and implementing optimization and organizational changes on ExOfficio.com to meet shifting demands and to enact better SEO practices in both web copy and merchandising.

    Provide regular reports to internal stakeholders about ROI from e-mail marketing campaigns, social media campaigns, and online presence partnerships.

  • X10
  • Web Specialist
  • July 2006 to March 2007
  • Responsible for the production of daily online sales and marketing materials that effectively showcased the features and benefits of X10's products.

    In charge of the creation and content management of web pages, both template and hard-coded.

    Created and improved banner ads for advertising campaigns and graphics used site-wide (including mini-sites), in e-mail newsletters, and for search engines.

    Developed graphics for X10 software and LCD universal remote project, working with project development programmers.

  • University of Puget Sound
  • Writing Advisor
  • August 2005 to May 2006
  • Assisted and assessed student-written papers, both editing and proofreading, and tutored students in English studies.

    Led workshops for freshman composition classes on starting their first college English essays.

    Edited and proofread academic essays, lab reports, technical documents, creative prose, and personal statements for graduate schools.

    Created print flier advertisements for Center events.

Education

  • University of Puget Sound
  • Bachelor's of Arts, Creative Writing (English), Studio Art
  • 2002 - 2006
  • Who's Who Among Students in Colleges and Universities, 2005-06 and 2006-07, listing of college students who excel in their academic achievements.

    Served as student representative on chaplain selection committee working with a diverse selection of students, staff, and faculty through hiring process, Spring 2006.

    University of Puget Sound LGBT Leadership Award, 2004-05.

    University of Puget Sound Leadership in Clubs and Organizations Award, 2004 and 2005.

    Coming Together: A Multi-Faith Summit at Princeton University, February 2005.

    Diversity Conference at Pacific Lutheran University, Spring 2004.

Interests
social media, art, design, html, web development, user interface, oil painting, writing, ceramics, comics, poetry, fiction, cooking
Goals
  1. Learn how to grade comics
  2. Grow my career with more community management experience
  3. Teach my kitten not to bite
  4. Regularly blog
Favorite Quote
"You ain't bigger than a minute. Sometimes a minute can be a mighty powerful thing." -- James Baldwin from Another Country
Specialties
Web Production, Community Management, Project Management, Writing, and Technology

Groups (9)

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Fans (5)

Karl Sakas
Sara Halperin
Ryan Paugh
Neeraj Bhushan
Beth Evans