Eric Ungs
Cedar Rapids, IA
Marketing Coordinator, AEGON
Marketing
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Eric Ungs
I am curious to know your price. What is the most you would pay, as a one time fee, to be able to use Facebook, Twitter, or any other major social network site? Or would you just be up in arms it's not FREE and go somewhere else.
Mehul Kar:
Eric, i don't think it would drown out the noise. I think it would increase the noise. Noise is mostly generated by corporations and companies who ...MoreEric, i don't think it would drown out the noise. I think it would increase the noise. Noise is mostly generated by corporations and companies who want number results. They'd pay to do the same thing. individual users who are in it for the sake of being in it, and so generate genuine and authentic content wouldn't stick around too long.
114 weeks ago
114 weeks ago
Eric Ungs:
@paulmacp @Mehul Kar: You both make really good points. I guess the harsh reality of this space, much like anything else in this fast paced ...More@paulmacp @Mehul Kar: You both make really good points. I guess the harsh reality of this space, much like anything else in this fast paced society, is the noise isn’t going anywhere and it comes with the territory. After all there is just way too much data bouncing around within these spaces.
@Andrea V. Lewis: That’d be about my price range as well. From a business perspective, think of the revenue stream you’d be able to generate following the pay scale of mobile apps. The couple of dollars to have a premium service doesn’t even cross my mind to pay for and download because the value and convenience it serves. It’s a one time deal and it’s a billion dollar industry.
@Kristina Summers: I do agree the social networks would lose a lot of accounts. But, Twitter for instance; think of the number of inactive accounts. Those accounts who stand stagnant and have less than 10 followers; it’s a mind boggling number. I think those would be the users most likely not to pay and leave shop. So I honestly don’t think you’d see a huge dent in Twitter with those who actually use the service, it’d be those who just have an account.
Great feedback everyone, I appreciate the conversation.
114 weeks ago
@Andrea V. Lewis: That’d be about my price range as well. From a business perspective, think of the revenue stream you’d be able to generate following the pay scale of mobile apps. The couple of dollars to have a premium service doesn’t even cross my mind to pay for and download because the value and convenience it serves. It’s a one time deal and it’s a billion dollar industry.
@Kristina Summers: I do agree the social networks would lose a lot of accounts. But, Twitter for instance; think of the number of inactive accounts. Those accounts who stand stagnant and have less than 10 followers; it’s a mind boggling number. I think those would be the users most likely not to pay and leave shop. So I honestly don’t think you’d see a huge dent in Twitter with those who actually use the service, it’d be those who just have an account.
Great feedback everyone, I appreciate the conversation.
114 weeks ago
Mike Stenger
This is a question related to branding and wanted to get your thoughts. Big brands out there are using social media to branch out and connect with their customers, as well as add another income stream to their business. What do you think about big brands adding a personal voice to their brand? Is it very important and much more effective? Or is it okay for them to just speak as they normally would?
Eric Ungs:
Justin, I do agree with you the larger company's do this as a marketing technique, as do SMB's - though more genuine. The idea should be to create ...MoreJustin, I do agree with you the larger company's do this as a marketing technique, as do SMB's - though more genuine. The idea should be to create more intimate relationships with the consumers and then the revenue stream is essentially second nature. But, what matters is does the consumer feel all fuzzy inside because of this personal attention. In most cases, yes. Whether it's a marketing technique or not I'd rather have the large brands speak to me directly versus them speaking down to the masses.
118 weeks ago
118 weeks ago
Jim Armstrong:
I think anytime a big brand can get personal and more importantly, deliver a more tailored message to the consumer than this is a huge plus for ...MoreI think anytime a big brand can get personal and more importantly, deliver a more tailored message to the consumer than this is a huge plus for the brand. Social media marketing allows brands to interact intimately with consumers and address them as two people who are trying to resolve a problem, not a big corporate brand speaking to the little guy.
TweetDeck and Hootsuite have proved to be invaluable resources for my company and others who have tweeted/posted about these resources. Speaking and engaging with people in simple language, in real-time is the most effective and efficient marketing tactic out there today.
117 weeks ago
TweetDeck and Hootsuite have proved to be invaluable resources for my company and others who have tweeted/posted about these resources. Speaking and engaging with people in simple language, in real-time is the most effective and efficient marketing tactic out there today.
117 weeks ago
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