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Top Ideas
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1Did you know that 30,000 new products are launched every year, yet 95% of them fail? I read about that statistic in an article called 'Milkshake Marketing', and it provided some great food for thought for my new blogpost on segmentation and marketing -- Milkshakes & Product Failures: A Lesson on Segmentation http://goo.gl/ZD41p
64 weeks ago from Creatively Inspired, Entrepreneurs, Shotgun Startups and Strategy Consulting2 more
LY Gian recommended this
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2Are you thinking of a career change into the business world, or possibly doing an MBA? I recently sat down with Business Strategist & Advisor Marquis Parker as part of his "Conversations" interview series, which covers different paths to becoming a business leader. In the interview we cover my journey into the business world, as well as: blogging, startups, future business trends, and advice to those debating on the MBA or startup path. You can view the interview at http://goo.gl/zT5fC
70 weeks ago from Entrepreneurs, Shotgun Startups, Personal Branding and Career Changers2 more
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3Is it important for your idea to be game changing? An examination of incremental and disruptive innovation. http://esforza.wordpress.com/2010/04/29/soft-v-disruptive-innovation/
93 weeks ago
Work History
- Freelance
- Strategy Consultant
- January 2010 to Present
Strategy Consultant - performing market research, developing brand insights and strategies towards competitive advantage for start-ups, small business, and consulting projects for mid-sized companies. Experienced at sustainable practices and using business excellence models. Passionate at innovating businesses and business model, adding value to create the remarkable - companies that are unique and tell a story.
Recent projects include:
- Creating a brand strategy and consistent brand message for a NYC based Innovation Management SaaS start-up.
- Developed a sustainability strategy for a Top 100 florist, creating the only certified sustainable florist in the North East.
- Consulted on market research for a Top 30 food service management company - examined industry trends and competitors, creating brand insights.
- Southern Connecticut State University
- Adjunct Professor, Exercise Physiology
- September 2006 to January 2008
Selected to teach a general requirement course of six classes per semester for a period of three semesters, consisting of curriculum redesign, scientific primary & secondary research.
Advised 450+ students with a 99% pass rate, and was invited to guest lecture and be a panel participant at conferences.
Education
- Leeds University Business School
- MBA, Strategy & Innovation
- 2008 - 2009
- MBA Dissertation: Excellence Frameworks: A Strategic Tool for Planning and Development
- Academic Honors: Merit Level Honors
- Diploma in Management Consultancy - Chartered Management Institute- Co-Founder: Net Impact Chapter on Sustainability at Leeds University
- Southern Connecticut State University
- Bachelors of Science, Exercise Physiology
- 2000 - 2004
Academic Honors: Top 10% in the University (Dean’s List)
Vice President of Exercise Physiology Club
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