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Eric Iverson
Eagan, Minnesota
Internet Broadcasting
Media/Entertainment
Fans (12)
Groups (3)

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About Me

Computational Linguist/Multimedia Developer. Currently working on automated metadata tagging of news content, faceted search, and related content retrieval.

Work History

  • Internet Broadcasting
  • Software Developer
  • Febuary 2007 to Present
  • Apply Corpus Linguistics techniques to a 3 million article news archive, in order to create authoring tools and automated content.

    * Content Creation: Streamline editor tasks in IB Publish CMS through keyword and named entity suggestion tools based on statistical analysis of past editor behavior.

    * Topic Pages: Increase page views and SEO on IB websites by creating and maintaining thousands of self-updating topic pages driven by existing metadata, and Autonomy document queries.

    * Related Topics: Boost visitor session time through related topics sidebar based on Normalized Google Distance between topics.

    * Geocoding: Improve search relevance by identifying news articles located near the reader's location.

    * UI Programming: Use a combination of ColdFusion, Flex, ActionScript, JavaScript, jQuery, JSON, AJAX, XML, XSL, REST and RSS to produce front-ends for IB Publish and IB Content Service.

  • The Newledge Group
  • Director of Digital Media
  • November 2002 to Febuary 2007
  • Managed a broad base of interactive projects, including Electronic Postcards (ECards), Enhanced CDs (ECDs), eCommerce, banner advertisement, viral marketing, distance learning, CBT, WBT, DVD, CDROM, video, and website development.

    * Marketing: Delivered dozens of highly unique Flash ECards and ECDs for nationally known recording artists ranging from Dolly Parton and Willie Nelson to Sinéad O'Connor as part of coordinated New Media marketing campaign.

    * Training: Brought on as a last-minute subcontractor for a Xerox sales training CDROM. With only a fraction of the original budget remaining and mere weeks to go, integrated existing client assets and delivered on time.

    * Web Programming: Used a combination of PHP, MySQL, XML, HTML, JavaScript, ActionScript, Perl, Unix, Dreamweaver, Flash, Director, Shockwave, Photoshop, CSS, and RSS to deliver innovative business solutions for clients like the Welk Music Group, Concord Records, and the Frank Lloyd Wright Preservation Trust.

  • Zoetek
  • Director of Creative Services
  • January 1998 to November 2002
  • Produced eLearning content for clients like United Airlines, Firstar Bank, Michelin, and 3COM.

    * Public Relations: Successfully lead PR campaign for benefit CD for Doctors Without Borders, including features on NPR, CNN, Radio
    Canada International, and Billboard magazine. With no ad budget, CD has gone on to raise tens of thousands of dollars for the charity.

    * Business Results: Started Internet station Zoetek World Radio, resulting in numerous relationships with record labels,that ultimately led to thriving Flash ECard business.

    * Training: Selected as technical lead on The Envoy™ Hearing Restoration System CBT. Directed all Lingo programming, consulted with instructional designers and SMEs, partnered with artists and videographers, and integrated all assets into a marketable product.

    * Education: Team member on a series of web-based educational children's games for Learning Outfitters.

  • Source Consulting
  • Senior Multimedia Consultant
  • March 1996 to January 1998
  • Developed educational multimedia on-site at West Publishing.

    * Responsibilities: Contract programmer on multiple Educational Multimedia titles developed in Macromedia Director and Authorware, including Nutrition Interactive and The Journey of Civilization.

    * Initiatives: As technical lead on America at Odds CDROM, overcame client's strict budgetary constraints by hiring interns and acquiring media assets from low-cost and public sources. Title delivered on time and on budget.

Education

  • New Mexico State University
  • MS, Computer Science
  • 1989 - 1993
  • University of Minnesota
  • MA, Linguistics
  • 1985 - 1989
  • Concordia College, Moorhead MN
  • BA, Computer Science, Art
  • 1981 - 1985

Groups (3)

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Fans (12)

Ryan Paugh
Lauren Milligan
Pamela Trounstine
Jessica Malnik
Matt Packer, MBA
Brittany Thompson
Cody Boyte
Eric Sforza
Mario Busjra
Justin Loutsch

Following (15)

Anne Botha
Jennie Mustafa-Julock
Kim Schneider
Lauren Milligan
Cole W
Cody Boyte
Penelope Trunk
Brittany Thompson
Eric Sforza
Ed Barrientos