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I have worked at the boundary between off-line and on-line my entire life - modeling real-world nuances in the virtual world, so that the two worlds behave nearly identically. When done right, buildings don't fall down, factories run properly, and music sounds right. That's what I did in the past.
Now my team is building a social networking app that keeps professional reputations from being tarnished inadvertently, and helps consumers find the valuable professionals they need to run their lives smoothly. We're still in stealth mode, but if you're curious, keep an eye here for more info when we're live.
My bio:
http://www.linkedin.com/in/ericjacobs
Nothing worse than entering all the same information twice, hence the pointer to LinkedIn.