Welcome to Brazen Careerist!

About Me

Advertising Account Supervisor with experience working on a variety of consumer products brands. Interested in all aspects of advertising and marketing, particularly online via social media.

Work History

• BBDO
• Account Manager
• Febuary 2011 to Present

• Client: Johnson's Baby

  • Manage digital creative, development and production efforts for the Johnson’s Baby US account, including the Johnson’s Baby Facebook page, display advertising campaigns, publisher sponsorships and brand websites.
  • Lead internal strategic recommendations and execution for the TREASURING EVERYDAY JOY™ activation program.

• Night Agency
• Account Supervisor
• October 2010 to Febuary 2011

• Clients: Hanes and Dial

  • Serve as clients' main point of contact to fulfill programs from development of goals through final execution.
  • Manage internal creative, development and production for the Hanes Women's account, including key causes: Hanes Pink (HanesPink.com), Hanes Sustainability (HanesGreen.com).
  • Lead Dial For Men repositioning efforts through social media initiatives, key promotions, and updated DialForMen.com site.
  • Manage key internal and external relationships: regularly liaise with in-house creative and production teams, also coordinate with outside vendors and partner agencies.

• Night Agency
• Account Executive
• May 2010 to October 2010

• Clients: Keds and Dial

  • Planned and executed social media efforts and Healthier You consumer program for Dial NutriSkin; ensured all deliverables were presented according to content calendar.
  • Led internal creative, development and production efforts for the KedsWhitney program, including the KedsWhitney Blog, the interactive KedsWhitney Windows at Bloomingdale's, and the Works on Canvas artist initiative.
  • Supported business development efforts via research, campaign planning, and pitching.
  • Managed approvals for internal social media presence, including Facebook, Twitter and the Night Agency blog.

• Manhattan Marketing Ensemble
• Account Executive
• June 2008 to May 2010

• Clients: Palmer's and Nathan's Famous

  • Monitored strategic marketing pipelines as well as tactical daily operations for Palmer's and Nathan's brand advertising campaigns (print, TV, radio, digital); ensured all deliverables were presented according to calendar of deadlines.
  • Supported firm's business development efforts via research and campaign planning.
  • Spearheaded cross-functional development efforts for the re-launch of Palmer's website.
  • Served as point person for social media jurisdiction. Frequently prepared business cases for creative social media strategies and pitched to MME's client portfolio.

  Position previously held: Assistant Account Executive

Education

• Georgetown University - McDonough School of Business
• BSBA, Marketing, Finance, International Business
• 2004 - 2008

• Graduated with Honors. Dean's List all semesters.