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Marketing talent includes event management, social media, marketing collateral, website support, and product development with capacity to meet deadlines under pressure. Proficient in scheduling, budgeting, and negotiation. Comfortable in team and client-facing situations.
Coordinated and implemented marketing efforts for North and South America including: regional and national trade show presence, Internet-based digital media campaigns. Acted as liaison to different external vendors and internal sales, creative and production departments. Initiated and directed company-wide transition from print-based marketing materials to digital providing a modernized and eco-friendly solution with proven cost savings. Oversaw Internet-based digital media communications and social networking campaigns and handled market research for the development of inbound marketing strategies.
Named as Yamaha’s 2007 Summer Marketing Intern for Strings division. Learned how to create proposals and trend reports for promotion of products in a B2B environment. Introduced to product testings and pilot programs. Represented Yamaha brand at industry marketplace during international music event.