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I am a marketing and public relations professional pursuing a career in the music and entertainment industry. I wish to work in marketing and promotions for a record label, concert venue, music publication, or somewhere similar.
Loyalty and Retention Marketing
• Create updates regarding company offers, events and other important information, streamlining the information between marketing and other departments
• Organize collateral material for both internal and customer information including but not limited to a quarterly catalog, product brochures, e-newsletters, and statement inserts
• Coordinate staffing and giveaways for booths at sponsored and/or chosen events. Plan contests and activities.
• Analyze and report market performance to ensure optimal growth and maximize revenue generation
• Collaborate with other departments to ensure program effectiveness and to identify areas of opportunity
• Assist account executives and sales assistants in developing promotional sales sheets
• Develop concepts and scripts for TV spots and promotional videos
• Assist production in developing storyboards, voice-overs and commercial set-up TV/radio spots and videos
• Provide support to the team by creating presentations, one-sheets, etc.
SIGNIFICANT RESULTS
• Increased sales rep promotion awareness and participation
• Scripted sales presentation for Cox Channel which helped secure sponsors