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I graduated in 2002 with a Bachelor of Science in Marketing and Management. I began my career in the market research arena, designing questionnaires, putting the surveys into the call center, analyzing the SPSS crosstab data that resulted, and presenting and making recommendations to clients based on the poll results. What I enjoyed most in this role was finding the answers in the data. I was able to give my clients recommendations that resulted in significant impacts to their bottom line. It was very rewarding work. From there, I moved into a Marketing Manager role in the legal industry and remain in this capacity today. I am responsible for two company websites, electronic newsletter content and distribution to over 60,000 subscribers, search engine optimization, PPC campaigns, banner and other advertising creation, placement, and monitoring, all analytic reports, and all content creation.
In my "spare" time, I co-own (and do all tax and accounting work for) a web development company with my husband - Blue Web Technologies. I am also a licensed Realtor. We have a rat terrier/poodle/schnauzer mix mutt named Toby.
I am responsible for two company websites, electronic newsletter content and distribution to over 60,000 subscribers, search engine optimization, PPC campaigns, banner and other creative advertising creation, placement, and monitoring, all analytic reports and analysis, and all content creation. I manage a staff of 5 and all budgeting for the department.
Search Engine Optimization consultant. Review client sites and make recommendations that help increase traffic to their site and increase their sites position in the Search Engine Results Pages (SERPs).
Listed and sold property on the Gulf Coast of Florida. I dealt mostly in condominiums, but occasionally detached single family dwellings. I marketed my services to potential clients, wrote listing agreements, MLS listings, and property fliers and e-fliers. I showed property and managed negotiations, offers, contracts, and closings.
Met with clients to determine needs. Created survey instruments to address client concerns, managed the implementation of the survey in the on-site call center, analyzed SPSS cross-tabulation data to determine sample attitudes and feelings about client concerns, wrote comprehensive analysis reports on data findings and presented the conclusions and strategic recommendations to the client.