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Deb Matteson
N.Easton, Massachusetts
Marketing
Fans (1)
Groups (3)

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About Me

I want to use my skill set as a strategic thinker and exceptional tactician to develop new business and drive marketing programs and events for the right employer. I have experience developing multi-stage marketing programs and building core business opportunities through improved website design and search engine management. My experience developing and managing all aspects of clients' tradeshow and event marketing programs from design, fabrication, field-services, pre-show promotions, to post show follow-up will benefit an exhibit house, marketing agency, or event management firm. Key skill sets: Sales, New Business Development, Sales Management, Sales Operations, Project Management, Account Management, Team Leader, Website optimization, Marketing Communication, Social Media Marketing
Experienced, Decisive, Influential, Stable, Persistent, Enthusiastic, Passionate Team Leader

Work History

  • Nth Degree Events
  • Sr. Account Executive
  • July 2005 to Febuary 2009
  • Primary responsibility to develop new business for the event management group through effective prospecting and pipeline development.
    • Established and managed lead generation process for an 18 month sales cycle
    • Developed $2 million pipeline and converted $750,000.00 in new business revenue in first 18 months
    • Doubled pipeline opportunities in second year
    • Led RFP Response Team

  • VDA Productions
  • Director, Sales and Marketing
  • June 2003 to July 2005
  • Primary responsibility to develop and lead sales organization through implementation of sales process and tracking.
    Developed multi-stage marketing plan. Defined and targeted core business opportunities by improving website design and web engine management, and collateral and advertising programs
    Implemented strategic association partnerships through sponsorships and networking

Education

  • Boston University
  • BA, English Lit, Marine Science
  • 1971 - 1975
Interests
Reading for business and pleasure, hiking, personal fitness and nutrition, networking and family
Goals
  1. Find employment
  2. Achieve optimum health
  3. Financial Independance
Favorite Quote
"When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one that has opened for us."
Specialties
strategic sales, event management, project management, fitness in and out of the gym for women

Groups (3)

Campobello.jpg
Fit Freaks.jpg

Fans (1)

Ryan Paugh