Welcome to Brazen Careerist!

About Me

I am a senior at The University of Iowa, majoring in marketing and entrepreneurship, and I love to golf. In the past year I have been striving to combine my professional interests with my lifes passion, so after a semester of emailing and pulling stings I am now in my dream summer job at Tour Edge Golf.

Recently, I have been diving into the world of social media; it is interesting how much of an effect it will have in our future, and I am looking forward to studying and observing the changes of the marketing landscape over the next 5 years.

I owe a lot of what I have been able to accomplish to a few people, mentors, that helped inspire, help, and guide me to where I am. There is a lot of advice available in the world, but the difference is how you act upon it.

Work History

• Tour Edge Golf
• Marketing and PR
• May 2010 to Present

• • Position directly under VP of Marketing: Tour Edge Golf holds Top-10 market share, and employs 65 people
  • Self-executed digital marketing campaign using a cross-platform digital relationship strategy that leveraged digital platforms: Twitter, Facebook, Foursquare, and Website focused to creating relationships, adding customer value, and generating leads. Campaign resulted in increased 3-month net lead generation of 100%, worth $32,400 in yearly gross revenue
  • Created custom social media monitoring system - saving >$600/month
  • Spearheaded media relations trial program targeting 300 regional newspaper sports writers regarding new products. Resulted in 20 new media contacts, and 4 published articles that reached >110,000 readers
  • Wrote copy for dealer and consumer newsletters that included an interview with Chicago Black Hawks Hall of Famer Stan Mikita, emailed to >90,000 customers

• The Brand Shop
• Marketing and Strategy Intern
• June 2009 to August 2009

• • Assisted strategy for an Ad Agency of 25 employees, conducting research analyzing client and competitors features, benefits, and instrumentality to identify possible opportunities in brand positioning, partnerships, and new products
  • Gained hands on experience building business development strategies that won 3/5 pitches for new agency business: SAFCOL the world’s 2nd largest canned tuna manufacturer. Kimberly Clark, a Unilever brand. Careerone.com, the 2nd largest online job site

Education

• University of Iowa
• Marketing and Entrepreneurship
• 2007 - 2011