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I'm a dedicated and committed communications professional fueled by passion. If I don't love it, I don't do it. That's not to say that I'm not willing to put in the time and effort required to generate something valuable- quite the contrary. I just don't bother putting the type of work needed to create something truly great if I don't see it becoming something great further down the line.
Media monitoring, pitching, building strong relationships with bloggers and journalists, social media community management, social media content, brainstorming.