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Develops and executes online marketing strategies for altered Barbie artist LaVonne Sallee, including email marketing, e-commerce website, social media, and Etsy online storefront
Manages social media presence and community relations via company blog, Facebook, and Twitter. Creates and execute consumer geared online marketing initiatives and traditional marketing collateral and trade show projects
Doubled subscription rate by leading the local media in identifying emerging music subgenres and creating content to attract new niche markets. Wrote and edited editorial reviews, marketing copy, and interviews for weekly publication