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B2B services marketing specialist and accomplished writer, editor, and marketing manager with over 15 years of international marketing, sales, and teaching experience. Skilled creative project manager with a particular passion for creating, producing, and distributing digital and print content. Bilingual fluency in English and Japanese.
Planned and managed the marketing and PR strategy throughout the Asia-Pacific region, which included collaborating with regional managers to localize global initiatives. Managed six separate brands (lines of business) and determined the optimal marketing mix for each. Oversaw marketing budget, supervised coordination staff, and built and managed vendor relationships.
Leveraged expertise in corporate communications to establish and build this consulting business that provided diverse communications services, including copywriting, editing, translation, and content advice, for clients across a broad range of industries. Interacted extensively with clients to develop solutions based on their unique business needs and objectives. Managed multiple roles and assignments concurrently, serving in the capacities of editor, writer, communications advisor, and public relations consultant. Built positive working relationships with clients such as Robert Half International, Lehman Brothers, Toshiba TEC, Fujitsu, Cisco Systems, Sony, Honda, IBM, and Interbrand Japan.