Welcome to Brazen Careerist!

About Me

I am a multifaceted marketing professional with a proven track-record of developing marketing strategies for professional services and business services firms. My focus is on driving business growth through creative strategic planning and operational effectiveness, with experience managing performance turn around and implementing standards of excellence for new or existing teams.

A direct and effective communicator, I lead by example and function best when I can apply my subject matter expertise to a solution. My experience includes developing integrated, multichannel marketing strategies for both mid-size and start-up organizations.

Work History

• Novations
• Marketing Director
• November 2007 to Present

• Functional leadership and management of the global marketing department, overseeing all aspects of planning, operations, and execution. Lead the development of acquisition and retention marketing programs, with full ownership of resource planning and budget. Reorganized the existing team and added resources to optimize the functions performance. Implemented marketing best practices to improve demand generation performance and enhance the marketing ROI. Oversee the Customer Relationship Management strategy (Salesforce.com). Currently serving on the Executive Operating Committee.

• Bright Horizons/CFI
• Director of Marketing
• August 2003 to November 2007

• Director of Corporate Marketing (Bright Horizons) 2005-2007
  Led the design and implementation of growth marketing programs for the $196M employer market. Successfully integrated the marketing and inside sales efforts to maximize demand generation performance. Oversaw the demand generation operations and Customer Relationship Management strategy (Salesforce.com).

  Director of Marketing (CFI) 2003-2005
  Spearheaded the development of the marketing function from the ground-up, utilizing internal resources and external hires. Designed and implemented a multi-channel demand generation strategy and oversaw its execution.

• Ksciences
• Marketing Manager
• March 2001 to August 2003

• Co- developed the marketing function from the ground-up. Coordinated a 6 person virtual team through the brand development process and company launch. Led the execution of multi-channel demand generation programs.

Education

• University of New Hampshire
• B.A., Political Science
• 1993 - 1997