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claire stokoe
Durham, United Kingdom
Media/Entertainment
Fans (28)
Groups (22)

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About Me

I am freelance and have started my own business called psychomedia. I manage small campaigns for clients, building authentic networks, training them on social media, running viral campaigns, creating linkable content and managing blogs and competitons.

Work History

  • Psychomedia
  • Director (owner)
  • March 2010 to Present
  • I set-up Psychomedia to run small social and viral campaigns for a range of SME clients. I am available for hire and you should drop me a message to discuss

  • Freshegg
  • Social Media Engineer
  • July 2009 to March 2010
  • Developing new products, run targeted community driven campaigns and push out metrics alongside client campaigns to show that social media is a quantifiable proposition.

    Responsibilities:

    * Social mapping
    * Social media tracking
    * Testing new buzz monitoring tools
    * Link building via content
    * Creating link bait
    * Running huge company competition giveaways
    * content creation (video, articles, images, slide show)
    * Running viral campaigns (example is dinner_guest)
    * Google wave
    * iphone applications
    * Augmented reality
    * Blogger outreach

    Companies i am currently working with:

    * Natwest
    * Virgin Holidays
    * The Sanctuary
    * Dylon
    * Select Specs
    * Visit Wales
    * Gosimply

  • Leapfrogg
  • Digital Media Account Manager
  • March 2007 to July 2009
  • I am currently working on projects for a base of around 26+ clients, managing their campaigns with a range of link baiting, copy writing, link building, video & pod casting SEO knowledge and online industry trends.

    Responsibilities:

    * SEO
    * Link building
    * Content creation - video / seo article writing
    * Basic PPC management (daily keyword analysis)
    * Consultancy documents for social media strategies
    * Consultancy documents for seo (keyword analysis, technical fixes, writing of meta data, page layout, user behaviour understanding)

  • Flexworks
  • Web Manager
  • July 2005 to June 2007
  • * Site Activity: Analysing data, producing ROI reports for clients and board members (user stats, registrations, applications, bounce rates, conversions)
    * Online & off line marketing: Viral Marketing, Link campaigns: Direct mail, email marketing, social media via forums / chat rooms / blogs, contacting companies for link trades. SEO: Updating meta data, optimising site content
    * User testing: Usability testing (client & candidate), planning and managing technical upgrades. Suggesting enhancements / developing: Weekling enhancing scheduling, writing proposals for new versions. Service schedule: Dealing with suppliers and contractors on weekly basis, liaising with finance, negotiating discounts and work schedules and adhering to version control.

  • Hotonline & Trinity Mirror
  • Project and Issue Manager
  • March 2004 to June 2005
  • Responsibilities:

    * Issue management: daily site checks, rationalisation, tech fix list, new dev planning
    * Candidate management: First level site support, candidate newsletter management
    * Customer management: First level site support to clients
    * Design: Banner, button design and resize. Fixing links.

Education

  • University of Central Lancashire:
  • B.A - 2.1, Fashion design & illustration
  • 1993 - 1996
  • College in Consett Co Durham
  • BTEC & A level, BTEC National art & design - Distinction, BTEC 1st Graphics illustration and technical design - pass, A Level (fine art) - B
  • 1992 - 1993
  • Northumbra college. Art & design
  • BTEC 1st Graphics and Art
  • 1991 - 1992
Interests
building photograph collections for viral content, tumblr and Digg
Goals
  1. To own a pig
  2. To run the internal social media for a Big Client
Favorite Quote
Be the change
Specialties
Social media analytics Viral content

Groups (22)

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Fans (28)

Andrew Shell
Website Designer
Susan Johnston
Rebecca Thorman
Karla Mercado
Laura Marakowits
Heidi Wilson
Ellie Behling
Sajid Akhtar
Loose Diamonds, Fancy Diamonds, Colored Diamonds

Following (75)

Dan Schawbel
Ciara
Colleen Dilenschneider
Mike Dammann
Holly Hoffman
Greg Rollett
Amanda Fox
Patricia Skinner
Sharalyn Hartwell
Jenny Blake