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Chrysta Cherrie
Ann Arbor, MI
Media/Entertainment
Fans (6)
Groups (8)

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About Me

• Experienced, detail-oriented producer and editor of multimedia content in a fast paced environment.
• Ten years of experience creating, producing and editing web pages.
• Active user of Delicious, Facebook, Flickr, Playlist.com, Twitter, Upcoming, Yelp and other social networking sites.
• Working knowledge of Aviary, Constant Contact, Google Docs, Picnik, Posterous, Tumblr, Vertical Response, Vimeo, YouTube, Zamzar and other web applications.
• Exceptional telephone, interpersonal, verbal and written communication skills.
• Advanced knowledge of most office-oriented software including Microsoft Office Suite.
• Average typing speed of 90 words/minute.
Specialties

Audio/photo/video/web/multimedia editing/production, blogging, copywriting/proofreading, CSS, desktop publishing, digital/film photography, document formatting, Dreamweaver, Flash, Google Docs, HTML, Illustrator, InDesign, JavaScript, media literacy, Microsoft Office suite, Movable Type, multitasking, online media, PageMaker, Photoshop, pop culture, problem-solving, QuarkXPress, scanning/OCR, SEO, social media, the digital home, voice talent, Web 2.0, web journalism, web development, writing, XML

Work History

  • WEMU-FM 89.1
  • Producer/Board Operator
  • September 2002 to Present
  • • Record transmitter readings and play promotional spots. Maintain music and program logs.
    • Provide information about music, program schedules, weather, and local events.
    • Fact check and edit program playlists for posting to WEMU website. Post playlists to WEMU website.
    • Compile, fact check, and tabulate WEMU staff and listener year-end music polls.

  • Ann Arbor.com
  • Entertainment Producer/Copy Editor
  • July 2009 to March 2011
  • • Copy edited content for AnnArbor.com entertainment section and twice-weekly print edition. Enhanced web content with audio, photos, slideshows, videos, external links, tags, etc. Used SEO best practices with headlines, copy and file names to promote content visibility.
    • Aggregated content from regional web sites, blogs, tweets, etc. to develop stories. Wrote stories covering event previews and other local entertainment news and announcements.
    • Wrote weekly events roundup and polled AnnArbor.com users about their weekly entertainment picks. Created special packages for major events and local movie shoots, integrating multimedia and interactive content.
    • Additional details about this position continue at the bottom of this page. I apologize for the inconvenience, but the current functionality here does not dynamically reorder work history, and having to shuffle the details around via clipboard is not an ideal process.

  • Rovi
  • Allmusic.com Pop Data Operator
  • November 2007 to July 2009
  • • Interpreted and standardized music data, e.g. manufacturing location, table of contents, performers, composers, copyright, licensing, publishing.
    • Scanned album artwork and captured sound samples.
    • Bio Project: Browsed artist biographies/press releases to determine birthplace, personnel, years active, influences. Integrated information into database.
    • International Project: Browsed artist biographies to determine birthplace/nationality. Integrated information into database.
    • AMG/Muze Album Verification: Evaluated preliminarily linked metadata from AMG and Muze to confirm corresponding album-level links.
    • Album Descriptors: Reviewed audio clips to assign appropriate styles, tones, and themes.

  • WEMU-FM 89.1
  • Program Host
  • September 2002 to September 2008
  • • August 2007 - September 2008: Hosted/produced/programmed The Outside Within, a weekly specialty show dedicated to avant jazz/creative improvised music, airing 11pm Monday-1am Tuesday.
    • September 2002 - January 2003 and January 2005 - August 2007: Hosted/produced/programmed weekly late-night music show featuring African, Afro-Cuban, Brazilian, blues, jazz, and other world music recordings.
    • Provided voice talent and produce promotional spots.
    • Substituted for daytime and primetime hosts as needed.

  • Advance Internet, Inc.
  • MLive.com Entertainment Producer
  • June 2004 to November 2007
  • • Coordinated and packaged locally produced, newspaper and Associated Press content with multimedia elements to create dynamic user experience for the online home of Booth Newspapers in Michigan, serving 1.4 million unique visitors per month. Created, produced and published audio, photo, video and other multimedia content for publication.
    • Coached bloggers and newspaper staff about information packaging, content aggregation/archiving, and multimedia creation/editing/production.
    • Conducted interviews with area film critic. Edited, produced, and published audio content for ongoing movie reviews feature.
    • Additional details about this position continue at the bottom of this page. I apologize for the inconvenience, but the current functionality here does not dynamically reorder work history, and having to shuffle the details around via clipboard is not an ideal process.

  • WEMU-FM 89.1
  • Music Librarian Assistant
  • June 2002 to January 2005
  • • Prioritized processing of new releases based on importance, popularity, street date, etc.
    • Cataloged music acquisitions and maintained database of station music collection.
    • Edited and fact checked database entries for accuracy.
    • Fact checked airplay of new releases for weekly music publication reports.
    • Restored media packaging in disrepair.

  • Eastern Echo
  • Photographer
  • January 2001 to January 2002
  • • Photographed on-campus events and collected information on subjects.
    • Developed, scanned, and edited photographs for publication in print and online.

  • Holman Learning Center, Eastern Michigan University
  • Student Assistant Computer Technician
  • August 1999 to January 2001
  • • Redesigned and maintained website.
    • Designed informational publications.
    • Collected data of student-tutor contacts and retention rates and compiled into graphs and charts.
    • Recorded data of student-tutor contacts into database and maintained tutor payroll database.

  • AnnArbor.com
  • Entertainment Producer/Copy Editor
  • July 2009 to March 2011
  • • Collaborated and liaisoned with booking agents, event promoters, publicists, talent management, etc. to secure additional multimedia content and coverage. Recruited community members to contribute as bloggers.
    • Created, edited and produced audio, photos, slideshows and videos. Scheduled photo and video shoots.
    • Managed @A2Entertainment feed on Twitter, reaching over 700 followers. Developed AnnArbor.com Entertainment fan page on Facebook, and posted entertainment-related updates to its feed, reaching almost 400 users.
    • Moderated user comments and unpublished/moved them as needed.
    • Assisted in print production, including writing print budget and transferring copy/photos, as needed.

  • Advance Internet, Inc.
  • MLive.com Entertainment Producer
  • June 2004 to November 2007
  • • Implemented Flash video player template. Developed new Michigan dining and bands guides.
    • Edited and fact checked dining and event listings provided by users, newspapers, websites and businesses for integration into MLive.com dining and event databases, culminating in over 10,000 live listings.
    • Composed instructive documents for multimedia production, event and dining admin tools, and other procedures.
    • Solved on-site production issues related to story and photo feeds.
    • Hired, trained, and supervised two interns.

Education

  • Eastern Michigan University
  • Bachelor of Science, Electronic Media & Film, Graphic Communication
  • 1999 - 2004
Favorite Quote
"I want to stand as close to the edge as I can without going over. Out on the edge you see all the kinds of things you can't see from the center." -Kurt Vonnegut
Specialties
Audio/photo/video/web/multimedia editing/production, blogging, copywriting/proofreading, CSS, desktop publishing, digital/film photography, document formatting, Dreamweaver, Flash, Google Docs, HTML, Illustrator, InDesign, JavaScript, media literacy, Microsoft Office suite, Movable Type, multitasking, online media, PageMaker, Photoshop, pop culture, problem-solving, QuarkXPress, scanning/OCR, SEO, social media, the digital home, voice talent, Web 2.0, web journalism, web development, writing, XML

Groups (8)

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Fans (6)

noerul
JR Moreau
Ryan Paugh
Erick Hitter
Neeraj Bhushan
Ashley Evans

Following (1)

Elisabeth Ericson