Welcome to Brazen Careerist!

About Me

My name is Christopher How and I am your go-to guy when it comes to getting your brand up on the Internet. I identify trends in Internet technologies and advise corporations on how these technologies can complement their business processes.

To learn more about what I do, check out my digital marketing website: http://www.digitalmarketingweekly.com.

Work History

• Jones Lang LaSalle Pte Ltd
• Digital Marketing Executive (Asia Pacific)
• June 2008 to Present

• • Successfully launched 13 country corporate websites in the Asia Pacific region within deadline.
  • Empowered marketing communication representatives with knowledge in managing the online content management system through training on a regional level.
  • Coordinated the production of microsites, liaising with both vendors and stakeholders to ensure the completed websites meet expectations.
  • Created flash animations and video players based on design mock-ups.
  • Managed the Intranet marketing website to provide templates and guidelines to aid marketing campaign executions on a regional level.
  • Put together quarterly reports on web metrics and analytics to measure the websites.
  • Consulted and assisted the implementation of Social Media marketing strategies such as YouTube channels and corporate blogs.

• Epson Singapore Pte Ltd
• e-Marketing Executive (Southeast Asia)
• June 2006 to May 2008

• • Planned, coordinated and executed enhancements on 7 Epson corporate country websites on a regional level to communicate more effectively to visitors.
  • Liaised with external vendors to provide product and event content for Epson websites to communicate product and event launches timely on a regional level.
  • Liaised with external vendors to conduct Search Engine Marketing campaigns on Google for Epson on a regional level.
  • Managed local online marketing campaigns, such as banner advertorials, micro-sites, etc. to communicate to target consumers effectively and timely.
  • Kick-started and managed the local Epson Online Store to efficiently fulfill e-commerce operations and excellent customer satisfaction.
  • Implemented web analytical tools to allow detailed analysis of pageviews, visitors, etc. in Epson websites on a regional level.

Education

• Curtin University of Technology
• Bachelor of Commerce (Management and Marketing), Management, Marketing
• -

• With 7 Distinctions in the following subjects:
  Marketing Communication
  International Marketing
  Sales Management
  Marketing – Professional Practice
  Entrepreneurship
  Human Resource Management
  Environmental Issues in Business

  And Advanced Distinction in:
  Marketing Research